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Going Borderfree: global merchandise sales boost for IRONMAN

IRONMAN Nice - France - on the seafront - photo credit WTC-IRONMAN

IRONMAN has announced it is utilizing Borderfree, now a part of Pitney Bowes, to expand its online merchandise sales internationally. IRONMAN is using Borderfree’s global ecommerce software and international shipping services to offer its customers… ‘a simple and seamless shopping experience to purchase apparel, gear and accessories in over 40 currencies from more than 220 countries and territories around the world.’

“With over 240,000 registered athletes representing more than 155 countries, it is imperative for us to be able to fully serve our global participants and their family and friends,” said Jennifer Mocerino, President of Merchandise for IRONMAN.

“Our collaboration with Borderfree is enabling us to reach more athletes and supporters around the world by offering a simple shopping experience on IRONMANSTORE.com.”

She continued, “By expanding internationally, more consumers can experience the lifestyle and unique quality of the IRONMAN brand with the products we offer.”

IRONMANStore.com_BorderFree Launch Banner

With the new system, global customers can view their order total, including shipping fees, customs tariffs and taxes, at checkout. The total is guaranteed at the exchange rate set when orders are placed. Shoppers can choose to pay all duties and taxes upfront during the buying experience or upon delivery when they receive their purchased items.

“We are proud to support IRONMAN’s global growth to make shopping possible for their athletes and fans around the world,” said Lila Snyder, President, Global Ecommerce at Pitney Bowes. “By simplifying the complexities associated with international ecommerce, we are helping this iconic sports brand create a global shopping experience consumers expect.”




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