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Going the distance in July with Strava and the PowerBarTour


This year’s PowerBarTour offers riders the chance to prove that amateur athletes can put in impressive pro performances, too. The idea behind the competition, which takes its lead from the Tour de France, is very simple. Instead of watching the pros battling it out in France, PowerBar, official sports nutrition supplier of the Tour de France, is giving ambitious cyclists the chance to get on the big stage themselves.

In cooperation with the global community for athletes, Strava, riders can see how they size up alongside other cyclists and even pros from all over Europe. There’s also a chance to win prizes. The PowerBarTour will be held concurrently with the Tour de France from 4-26 July 2015.

Participants must be 18 or over and should register on the PowerBar website. Then participants can ride the 21 tough stages right on their doorstep, at exactly the same time that the pros are competing in the Tour de France.

Each stage lasts 24 hours during which participants must cover the greatest distance possible, track their kilometre count using their smartphone or a GPS device, and then upload their data onto the PowerBar website. PowerBar has a men’s and women’s ranking for all riders on its website.

And this is where the pros enter the fray. Thanks to the close collaboration between PowerBar and pro athletes and teams, participants can also pit their talents against the pros who are taking part in the PowerBarTour themselves.

What’s more, also in the run-up to the Tour, a digital rider camp features tips from the pros, insights from the Tour de France as well as nutrition advice for individual stages. On top of that, personal memories, photos and tweets from participants will be collected using #powerbartour and posted on the website.

PowerBar notes, ‘And even if we’re not quite offering a champagne-drenched finish along the Champs-Élysées as the winning prize, it’s not a chance that any rider should pass up.’ Each stage winner clocking up the highest distance receives an exclusive Rapha Pro Team jersey. The overall Tour winner with the highest kilometre count will travel to Casa Ciclista on Mallorca for one week to meet former cycling pro Marcel Wüst.

From 1 June, athletes can register as well as get all the pre-Tour info at www.powerbar.eu/tour.




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