KT Health, parent company to KT Tape and the ‘leading producer of kinesiology tape and related sports medicine products in the retail market’, has announced that Greg Venner has joined the company as President and Chief Executive Officer.
Venner joins KT Health having spent his career building and leading successful enterprises and developing consumer brands in the sports nutrition, food and consumer packaged goods sectors. Most recently, he was President and CEO of Dymatize Enterprises, a leading sports nutrition company.
Prior to that he held key executive positions at market leading companies including Boulder Brands, Mead Johnson Nutritionals (a subsidiary of Bristol-Myers Squibb Company), Lance, Tropicana Products and Conagra Frozen Foods.
John MacKay, KT Health’s outgoing CEO and one of the four original founders, will continue to remain actively involved in the company as a member of the Board of Directors.
“I am thrilled to join KT Health and help build upon the incredible success John and his team have had,” said Venner. “The opportunity to bring my experience building consumer brands to a market leader like KT is exciting. My focus will be to continue to work with our retail partners to drive sales of KT Tape, grow internationally, and introduce new, innovative products to broaden the KT Health portfolio.”
Tobias Nanda, Managing Director of Palladin Consumer Retail Partners, a consumer-focused private equity firm that purchased a controlling interest in KT Health in 2014, added, “We believe that Greg brings with him a unique combination of marketing acumen and leadership which will accelerate KT’s growth significantly. His more than 25 years of experience working with consumer brands will allow KT to continue its growth both domestically and abroad by deepening our relationship with existing retailers, opening new channels of distribution, and driving product innovation. The decision to bring in an elite executive like Greg was made in partnership with the existing management team.”
“The other founders and I have grown KT Health into the dominant player in the kinesiology tape category,” said John MacKay. “Greg’s expertise will take the company to its next stage of development and we are very excited that he is joining the team.”
KT Health, based in Lindon, Utah, was formed in 2008 to ‘empower everyday athletes to prevent injury, recover faster and play harder.’ KT Tape, the company’s flagship product, is used by professional and recreational athletes to remain active while recovering from the strains and pains that accompany active living.
KT Tape is ‘the most widely distributed kinesiology tape brand in the US’, sold in 25,000 retail doors in the sporting goods, food, drug and mass retail channels, as well as through clinicians, online retailers, and the company’s own e-commerce site, kttape.com.
Additionally, KT Tape is sold in more than 70 countries worldwide through major international retailers in North America, South America, Europe and Asia.