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Implus launches new Fitness & Wellness Division


Implus, a leading innovator and provider of athletic, fitness and outdoor accessories, has announced the launch of the Implus Fitness & Wellness Division, focused on ‘driving Implus to the forefront of the health and wellness industry.’

A release from the company adds that the Implus Fitness & Wellness Division manages category-leading brands renowned for premium quality, innovative designs, and brand heritage.

Implus has been on an acquisition path in recent months, having confirmed the acquisition of two accessories specialists: FuelBelt, which was acquired in November, and Harbinger in September. These two brands joined sports recovery specialist TriggerPoint Performance, which was added to the Implus portfolio in October 2014.

“2015 marks a strong year for Implus,” said Todd Vore, President of Implus. “We have expanded our product portfolio with multiple brand acquisitions, which will continue to increase our retail distribution. The Fitness & Wellness Division perfectly positions Implus to become the one-stop-shop for a variety of active lifestyle retailer partners. We will continue to combine consumer-driven brands with the unparalleled service levels and support our customers know and trust from Implus – a valuable combination.”

Based in one of the most active and fit cities in America – Austin, Texas – the Implus Fitness & Wellness Division is led by Ryan Cruthirds, Vice President of Sales & Product, and Marco Garsed, Vice President of Marketing.

“As consumer trends continue to show growth in the health and wellness sector, the Implus Fitness & Wellness Division is in a unique position to provide quality products and innovative education to help consumers ‘Prepare, Perform and Recover’ as part of a healthier, active lifestyle,” said Garsed.

“Austin is an ideal place to manage our Fitness brands and keep our team on the pulse of key market trends.”

Implus experienced a growth boost following a majority investment in the company in 2015 by Berkshire Partners. Acquisitions include TriggerPoint, Balega, Harbinger Fitness and FuelBelt, growing the Implus portfolio to a total of sixteen brands.

“The Implus Fitness portfolio is made up of top brands that provide innovative solutions for anyone wanting to live an active, healthy lifestyle,” said Cruthirds. “We are excited to focus on continued excellence in innovation with this newly established division.”

Implus currently distributes in over 75,000 retail outlets across North America and in 70 countries worldwide. With the addition of the Implus Fitness & Wellness Division, the company seeks to rapidly expand itsglobal presence and distribution in the fast growing fitness and wellness sectors.

Headquartered in Durham, North Carolina, Implus is a provider of products ranging from footcare and seasonal accessories to fitness and recovery solutions. Implus’s brand family includes Sof Sole, Yaktrax, Apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Penguin, Perfect Fitness, ICETrekkers, FitDeck, DryGuy, TriggerPoint, Balega, Harbinger and Fuelbelt .




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