The International Triathlon Union (ITU) has opened bidding for the 2017 ITU Multisport World Championship Festival. The inaugural championship event will see Duathlon, Aquathlon, Cross Triathlon and Long Distance Triathlon World Championship races contested over a ten-day celebration starting in 2017.
Cities interested in hosting an event must submit their bid to ITU by 27 March 2015. The winning cities will be announced on 15 May 2015.
“Combining all of these World Championship events into one festival will serve to further strengthen and evolve them, and will be very attractive to cities wishing to attract thousands of active visitors to its city,” ITU President and IOC Member Marisol Casado said. “The post-Olympic year is an ideal time to launch the festival, as triathlon and paratriathlon will again generate a massive interest in the multisport lifestyle.”
By offering four championship races in one region, the new festival also provides the opportunity for athletes to compete in several multisport championship races during one compact trip.
With both elite and mass participation races included in the festival, it is expected to attract upwards of 2500 age group athletes, in addition to their families and support teams.
A city could potentially benefit from 45,000 visitor nights with the average visitor expected to stay a minimum of 5.6 nights, with the races set to be contested over two weekends. (This estimate is based on a report from the 2012 ITU Auckland Grand Final.)
Ideal for resort towns with access to challenging terrain, the races will be broadcast and covered internationally, bringing global exposure to the winning host city.