Competitor Group Inc (CGI) President Josh Furlow has confirmed John Bradley as Editor-in-Chief of the Velo brand, effective immediately. A media veteran with more than 20 years’ experience as an editor and journalist, Bradley assumes the reins of Velo magazine and VeloNews.com, which are among North America’s leading cycling publications.
“John Bradley is a supremely talented editor who brings a true passion for the sport and cycling lifestyle to the Velo brand,” said Furlow, who operated the Tour of California before joining CGI.
“With his remarkable experience in the media industry and across the spectrum of the cycling industry he has a deep understanding of our audience. Paired with Managing Editor Chris Case, they will form a remarkably dynamic team to lead the brand to new levels of success.”
A former senior editor for Outside and Wired magazines, Bradley will oversee all editorial content and creative direction for both Velo magazine and VeloNews.com. At Wired, Bradley edited general features and oversaw the consumer-technology and product-reviews team for both the magazine and Wired.com.
At Outside, he ran the brand’s extensive coverage of the cycling industry while also serving as a general feature editor and writer. He has covered the Tour de France, the Giro d’Italia, Paris-Roubaix, and the Tour of Flanders as well as industry gatherings such as Eurobike, Interbike, and the Sea Otter Classic.
“I’m incredibly honoured to be taking over a brand that has been such an integral part of American cycling culture,” said Bradley. “I bought my first issue of VeloNews in 1989, have had it bookmarked since it went online, have ridden with various staffers at bike-industry events around the world, and was a guest speaker at a VN staff retreat in 2008.
“And now I get to take the helm. In one way it’s a brand-new start, but in another, it’s just the next—and biggest—step in my longtime relationship with the brand. This is going to be a lot of fun.”
Bradley’s career has also included stops as a section chief at a daily newspaper in Tokyo, Japan, and as a communications consultant for companies in the technology, healthcare and nutrition industries. He is a longtime endurance-sports enthusiast who started swimming competitively at the age of 12 before switching his allegiance to bikes when Greg Lemond won his first Tour de France in 1986.
Bradley holds a master’s degree in journalism from Columbia University and a bachelor of arts from the University of Florida. He will be based out of CGI’s office in Boulder, Colorado, where he lives with his wife and son.
As publisher of the official North American guide to the Tour de France, Velo delivers a range of editorial and marketing packages within the cycling industry. Velo has more than 40-years of history delivering content that informs and entertains cycling enthusiasts worldwide. Velo reaches serious bicycle competitors – present, past and future – as well as the retailers, suppliers and service providers who are at the leading edge of cycling.
Online since 1994, VeloNews.com delivers timely cycling content on the web.
Headquartered in San Diego, California, Competitor Group Inc (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI owns and operates 36 events around the world, including its flagship Rock ‘n’ Roll Marathon Series welcoming more than 600,000 professional and amateur participants in 2015.
Anchoring the company with content are four publishing brands dedicated to running, cycling and triathlon including Women’s Running, Triathlete, Velo and Competitor with a combined monthly circulation of over 700,000.
The race services division of CGI, Race IT is ‘the second largest provider of online registration solutions to endurance event organizers around the world.’ Acquired by Competitor Group Inc (CGI) in September 2011, Race IT has been providing online registration solutions to event organizers across the US since 2004. Race IT boasts ‘one of the most stable and successful systems in the registration industry.’