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Kelsey Media seeks Event Marketing Executive

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The team at Kelsey Media – which last year acquired Triathlon Plus magazine and with it the popular TriRadar.com website – are on the look-out for someone who lives and breathes fitness to work within its marketing team.

The Marketing Executive role will will be based at Kelsey Media’s Head Office in Kent, UK, and will involve ‘promoting a growing number of triathlon, running and endurance events.’

Job description
An opportunity to work for a dynamic and rapidly expanding media company. Kelsey Media is a consumer publisher with more than 50 brands primarily in the fitness, lifestyle and motoring sectors.

The Event Marketing Executive will be responsible for strategising and implementing promotional activity across online and offline channels to promote the organisation’s fitness events as well as a number of other hobby awards and specialist events.

Duties and responsibilities

  • Planning and implementing promotional campaigns through online and offline channels including email, social media, PPC and on-page
  • Managing campaign budgets for optimised ROI
  • Updating event websites
  • Planning and overseeing the implementation of a social media strategy for each event
  • Designing and implementing post-show audience surveys
  • Creating and maintaining metrics, reports and dashboards that measure all digital marketing impact to demonstrate
  • ROI, develop CRO and help shape future campaigns
  • Overseeing on-the-day set up and marketing activity at events

The successful applicant will be an enthusiastic team player, have strong organisation and communications skills, and you will have relevant experience. A ‘Can do’ attitude is essential and an interest in fitness. The Event Marketing Executive will be required to work some weekends, for which he or she will acquire time back in lieu.

  • Must be able to demonstrate understanding and experience of marketing planning, implementation and reporting
  • Ability to communicate confidently and clearly with colleagues and external partners
  • Excellent written skills – ability to create content for various audiences
  • Meticulous attention to detail
  • Familiarity with campaign tracking tools, web analytics, social media insight tools, CMSs and email marketing/automation platforms
  • Minimum of 1 year marketing experience

Personal qualities
Kelsey is looking for a driven, enthusiastic and committed individual, good at working under pressure, a good team player and quick to learn.

Salary: £19,000-23,000, dependent on experience

To apply, send a CV to jobs.events[at]kelsey.co.uk. Applications close on Friday 20 November 2015.




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