Professional services firm KPMG has confirmed its sponsorship of the Columbia Threadneedle World Triathlon Leeds. KPMG joins Columbia Threadneedle Investments and JLL as top-tier partners of the inaugural event, taking place on 11-12 June 2016.
In addition to the global brand exposure KPMG will enjoy as a result of the partnership, the company’s employees and clients will also benefit from ‘a premium participation experience and VIP hospitality for the elite races, bringing them up close and personal with the thrilling racing action.’
Following the recent completion of its Leeds office, one of the firm’s biggest UK offices, with over 700 employees, KPMG’s sponsorship of the Columbia Threadneedle World Triathlon Leeds is seen as yet further evidence of continued investment in the dynamic city of Leeds in Yorkshire.
John Pass, Partner at KPMG in Leeds, said “We are excited to be supporting an iconic event in Leeds which will showcase the city on a global stage.
“Sport can be a valuable team-building experience and we are very much looking forward to getting colleagues, clients and contacts in the UK together for the privilege of competing on the same stage as the world’s best.”
These sentiments were echoed by Tim Stemp, Managing Director of event organiser Lagardère Sports : Events UK who said “We are delighted that KPMG have chosen to partner with the Columbia Threadneedle World Triathlon Leeds and we look forward to working closely with them in the coming months to unlock maximum value from the partnership.”
British Triathlon Chief Executive, Jack Buckner added “It’s fantastic to welcome KPMG as a top-tier partner. There’s a tremendous buzz about this event, and to see the commercial sector backing it adds to the prospect of this being a spectacular event for elite athletes, spectators, volunteers and thousands of amateur competitors.”
Leader of Leeds City Council Councillor Judith Blake said “We are delighted to welcome KPMG to be an official part of the Columbia Threadneedle World Triathlon Leeds, especially as they are another firm with a very strong presence and commitment to the city which has been reinforced by the move to their superb new offices.
“That this event can attract such major global organisations wanting to be involved is very exciting and is another example of the growing anticipation for what will be a very special unmissable weekend in Leeds next June.”
The Columbia Threadneedle World Triathlon Leeds will offer the final opportunity to see Britain’s leading triathletes compete on home soil before they head to the Rio 2016 Olympic Games. Amateur athletes will also be able to compete on the same course. Entries opened on 18 August and a limited number of places are available online.
Leeds City Council is the second-largest local authority in England with a population of around 776,000. Leeds has a proud sporting heritage and is committed to encouraging sport as a way of promoting the city and healthy lifestyles, as well as bringing in world-class events to the city. This can be seen in the success of the 2014 Tour de France Grand Départ and the Rugby World Cup 2015, building towards Leeds’ ambition to become European Capital of Culture 2023.
The Columbia Threadneedle World Triathlon Leeds event is part of UK Sport’s National Lottery-funded #EveryRoadtoRio events series.