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Local Thai population and tourists boost Challenge Laguna Phuket’s Tri-Fest

Athlete prepares for Challenge Half Laguna 2014 - Photo by Matt Roberts -Getty Images

The Challenge Laguna Phuket’s Tri-Fest carnival is under way, as last weekend saw athletes from around the world descend on the Thai island for the 22nd annual Laguna Phuket Triathlon on 22 November. The third Challenge Laguna Phuket event takes place this coming weekend on 29 November.

Both events were previewed on Saturday 21 November for the media by organizers, sponsors and pro athletes in a special conference at Laguna Grove, Laguna Phuket.

The multi-media event showcased some of the elite triathlon stars set to compete in both races and the spectators who each year throng to see the action in the swim, bike and run courses in and around Laguna Phuket.

The press conference was also addressed by Dr Jingjai Hanchanlash, Vice Chairman of Thai Chamber of Commerce and Honorary Consul of Jamaica to Thailand; Ravi Chandran, Managing Director at Laguna Phuket, the race organizer; and Juthaporn Rerngronasa, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), Tourism Authority of Thailand (TAT).

Also in attendance were Suvadhana Sibunruang, Director Marketing Development and Commercial Communications of Thai Airways International (TG) and Khun Toon Bodyslam, a popular rock star in Thailand and a race participant.

“I am delighted to see a steady number of athletes participating in our races from around the world. This year we will see around 1,900 athletes at our two races, way more than the previously forecasted 1,500,” said Ravi Chandran of the race organizing team.

He continued, “What I find particularly wonderful is the number of Thai athletes who have registered to the longer, harder Challenge Family race, which is almost double from last year.”

Dr Jingjai Hanchanlach of Thai Chamber of Commerce seconded Ravi’s statement… “Thailand has witnessed the shift in tourist patterns for over a decade now. From traditional beach holidays, new generation travel makers are keen to go on sport-related vacations. They travel to participate in marathon, bike, duathlon and triathlon event at various tourist locations nationwide.”



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