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Mainstream healthy lifestyle push for Polar with MyFitnessPal

MyFitnessPal on iPhone

Polar – the heart rate monitor, sports watch and accessories specialist – has announced a partnership with MyFitnessPal, a leading free resource helping people improve their health. By linking Polar Flow and MyFitnessPal accounts, users can now easily view their nutrition together with activity and training details at once.

The Polar Flow web service and app provide a comprehensive wellness and fitness experience with the chance to plan workouts in an online diary and follow long term progress.

With nutrition and fitness data in one place, users can easily see how their daily activity influences both their calorie budget and overarching health goals. MyFitnessPal’s software allows easy tracking of daily nutrition and calorie intake. Users simply input all foods consumed during the day, and MyFitnessPal calculates the calories and nutrition data.

(Earlier this year, apparel and accessories specialist, Under Armour, announced the acquisition of MyFitnessPal and Endomondo, ‘establishing ownership of the world’s largest digital health and fitness community.’)

Following eating habits with MyFitnessPal is seen as a great way to manage weight, and the MyFitnessPal community of more than 75 million users has collectively lost over 180 million pounds.

Tracking nutrition, daily activity and training will let the user know if they need to eat or exercise to reach their daily calorie budget. Anyone with a Polar Flow compatible device on their wrist can take advantage of this smart integration. These include the Polar Loop activity tracker and Polar A300, M400 and V800 training computers – all of which come with a calorie counter that ensures every move from training and daily activity is counted for.

Polar V800

Marco Suvilaakso, Product Director at Polar said “We’re excited to join forces with MyFitnessPal to bring our users a new dimension of valuable insight for weight management and healthier living. We are dedicated to helping our users achieve their health, fitness and performance goals and connecting with MyFitnessPal is a natural fit.”

Albert Lee, Chief Product Officer at MyFitnessPal added, “Our aim is in building tools that will drive user success. We’re all about helping you live a healthier life, and it is wonderful to see Polar shares our ambition. We build tools to help people make smarter choices, changing their behavior and creating healthier habits.”

With over 75 million users, MyFitnessPal has helped millions of people achieve and maintain a healthier and happier lifestyle. With a database of nearly 5 million foods and hundreds of exercises, top fitness technology partners and community insights, MyFitnessPal is a leading free resource for achieving and maintaining health goals. MyFitnessPal is headquartered in San Francisco, California.

Founded in 1977, Polar Electro invented ‘the world’s first wireless heart rate monitor’. Since then the company has been a leading fitness wearables and heart rate monitoring specialist through its in-depth understanding of human physiology, performance, and the environment.

Headquartered near Oulu in Finland, the company operates internationally in more than 80 countries and its products are sold through over 35,000 retailers globally. Polar is a leading OEM provider of heart rate technology in cardio fitness equipment.




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