ISPO MUNICH 2016, which takes place on 24-27 January 2016, will feature a new distribution of the show’s various exhibit halls. The revised structure aims to provide trade show visitors with a more efficient and improved overview of important trends and developments.
The modification takes current and future market changes into account and strengthens growth topics such as Health & Fitness in context with established sports and outdoor segments.
As a multi-segment exhibition, the organizing team note that ISPO MUNICH has to be not just a reflection of the industry, but also call attention to new business potential.
Klaus Dittrich, CEO and Chairman of the Management, Messe München said, “Despite the challenges we face while re-distributing exhibits in eleven of the overall sixteen halls, we are convinced that the new hall distribution will offer new market potential and create synergies between already established segments.”
Beginning in 2016, the growth topic of Health & Fitness will have even more room for innovations in hall B4. At the same time, the close proximity to the Performance segment in hall C4 is intended to ensure more efficient visitor guidance and product orientation.
Due to be moving into halls B5, B6 and A6 – the Action Sports segment will be accessible via the dedicated East Entrance, which will also host unique and segment-oriented events.
The Outdoor segment moves into halls A1 through A3, and is thus directly connected to the Ski Community, which will remain in halls A4 and A5.
The Sourcing suppliers will now present their new products in halls C1 and C2, and Textrends exhibitors will display their innovations in hall C3. ISPO VISION will remain in hall B1 and the Sportstyle segment will return to its customary spaces in halls B2 and B3.