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Orthomol Sport positioned as a ‘daily nutrition partner’ for triathlon

Orthomol Sport

Whether it’s during a race, post-race, or while travelling, Orthomol Sport notes that triathletes are increasingly making its nutrition supplement brand part of their everyday routine. Orthomol Sport is produced by German firm Orthomol pharmazeutische Vertriebs GmbH and is marketed as the ‘perfect accompaniment to any triathlete’s kit bag’.

The Orthomol Sport pack comes with handy ready-to-drink vials. The contents of one of the vials is taken with or after a meal every day, combined with a tablet and a capsule. It is recommended that Orthomol Sport is taken daily before or after an athlete’s chosen sports activity.

Orthomol notes that the brand’s balanced-dose combination of B complex vitamins, vitamin C and the minerals calcium, magnesium, iron, zinc and iodine contributes to normal energy metabolism. These micronutrients are seen to be making an important contribution to the performance of the athlete.

In addition to its complex composition of micronutrients, Orthomol Sport is ‘absolutely doping free and it’s gluten free’. Orthomol Sport is tested for banned substances to make certain that it is free of prohormones and nandrolone and is subject to rigorous quality controls.

The product is also included on the Kölner Liste (Cologne List) of approved products in Germany in order to support greater transparency and safety.

To support the roll-out of Orthomol Sport, the German company has started working with a number of brand ambassadors. These range from pro triathletes and also age group triathletes.

German professional triathletes using Orthomol Sport include: Christian Kramer, Till Schramm, Nina Kuhn, Anja Leuendorff and Stephan Noske. Age group triathletes supporting the product at a grassroots level include: Christian Otto, Marco Kruska, and in Austria, Christian Siedlitzki.

With the brand striving to push its market presence beyond its home market of Germany, the team of brand ambassadors is widening to include new territories, such as Bosnia and Herzegovina (ultratriathlete Mladen Nedic), Croatia (Jurica Cvjetko) and Serbia (Nemanja Korac and Vladimir Savic).

“The endurance community is one we have a longstanding relationship with, both through the events we are involved with around the Europe, and the many triathletes who benefit from our sports nutrition products,” said an Orthomol spokesperson.

In accordance with the motto ‘after sport is before sport’, Orthomol stresses that adequate phases of regeneration through diet and supplementation are important because this gives the body a chance to recover. With this in mind, Orthomol Sport is positioned as a food supplement for athletes with a ‘need-based and balanced combination of all important micronutrients that are essential for optimized performance, regeneration and resistance.’

The Orthomol Sport pack contains: a ready-to-drink vial to be taken daily; multivitamins to be taken daily; and Omega- 3 fatty acids to be taken daily.

Orthomol Sport ingredients include magnesium, which contributes to a normal energy-yielding metabolism and to normal muscle function. Alongside this, the supplement includes L-carnitine, coenzyme Q10 and omega-3 fatty acids.

As magnesium and calcium contribute to normal muscle function, B-vitamins, vitamin C as well as calcium, magnesium, iron, copper and iodine contribute to a normal energy-yielding metabolism.

Vitamin C is included for its contribution to normal functioning of the immune system during and after intense physical exercise. Iron contributes to the normal formation of red blood cells and haemoglobin, as well as to aid normal oxygen transport in the body.

Orthomol has been a pioneer in the field of orthomolecular nutritional medicine for more than 20 years. Orthomolecular is a term that comes from ortho, which is Greek for correct or right, and molecule, which is the simplest structure that displays the characteristics of a compound. So, literally the brand name refers to the ‘right molecule’.

Two-time Nobel Prize winner, and molecular biologist, Linus Pauling, is the founder of orthomolecular nutritional medicine and coined the term Orthomolecular in his 1968 article ‘Orthomolecular Psychiatry’ in the journal Science. Orthomolecular medicine describes the practice of preventing and treating disease by providing the body with optimal amounts of substances which are natural to the body.

Orthomol pharmazeutische Vertriebs GmbH has remained an owner-managed family business ever since it was established in 1991 with strong scientific focus and international presence. The medical experts, natural scientists and nutritionists in Orthomol’s in-house scientific department view and evaluate new publications on orthomolecular medicine and micronutrients on an ongoing basis. These findings are then used to develop new products for specific applications.

A monthly packet of 30, or the one week’s ration of 7 daily servings, are available in pharmacies across Germany. In addition, Orthomol Sport can be ordered online. Orthomol products are now available in 28 countries around the world, mainly in neighbouring European countries, but also in the USA, Colombia, Japan, Russia, and a number of GCC markets.

www.orthomol.com

 

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