Revolution3 Triathlon (Rev3) will offer prize money to qualifying professional triathletes at all six Rev3 events in 2016.
A release from Rev3 states it ‘has supported professional triathletes since 2009, investing more than 2 million dollars in cash prize purses.’ Starting in 2016, prize money will be offered at Olympic distance Rev3 races (with the exception of Rev3 Cedar Point, which will be a double super sprint format).
Prize money amounts will vary from race to race, with Rev3 noting that age group athlete participation numbers will be the driving factor in determining the purse amount. Each race will start with a prize purse of US$5,000 with a base of 500 athletes. For every 250 additional registered athletes, the prize purse will increase by US$2500.
Additionally, each pro race will only offer prize money for one gender, in ‘an attempt to make the money being offered more meaningful to the top placing athletes.’
“There is an enormous lack of prize money offered in the US for Olympic distance racing,” said Eric Opdyke, Rev3 President. “Based on numerous conversations with the pro community, we feel this is the best opportunity for us to work with professional athletes. This is meant to be a two-way partnership with pros in helping build the prize purse together for the benefit of everyone.”
The designated races are as follows:
- 22 May: Rev3 Knoxville, Knoxville, Tennessee – Olympic distance – Pro Women Only
- 4 June: Rev3 Quassy, Middlebury, Connecticut – Olympic distance – Pro Men Only
- 10 July: Rev3 Williamsburg, Williamsburg, Virginia – Olympic distance – Pro Women Only
- 7 August: Rev3 Pocono Mountains, Shawnee, Pennsylvania – Olympic distance – Pro Men Only
- 28 August: Rev3 Maine, Old Orchard Beach, Maine – Olympic distance – Pro Women Only
- 10 September: Rev3 Cedar Point, Sandusky, Ohio – Double Super Sprint – Pro Men Only
Rev3 adds that, in 2017, the designated races will switch genders for the pro prize pay-out.
“Rev3 is an important player in the US triathlon scene and I’m happy to see them back for 2016,” says Eric Limkemann, professional triathlete and former Rev3 series winner. “The attitude and passion that the Rev3 team brings to their race series is incredible and I look forward to possibly testing my Olympic distance speed next season.”
A release from Rev3 adds that the Rev3 website and social media will be used as a vehicle to help pro athletes build their individual brands and provide each of them an opportunity to reach new audiences that were not available to them in the past.
Pro athletes will be highlighted on the Rev3 website, and will feature athlete bios as well as links back to each pro’s website and social media sites. On race weekend, Rev3 will provide real time updates on pro races via social media, as well as a dedicated ‘live’ website, which will include videos and live race splits.
“Our goal is to create a relationship with the pro athletes that will help both us and them,” said Charlie Patten, CEO of Revolution3 Triathlon
“This can be a win-win, and we want to do everything in our power to help the pro triathlete connect with a new fan base. Our races should be a platform for each athlete to build their brands and earn a pay check while doing it. This program will allow us to grow our event participation via the vast networks of pro triathletes. As our participation grows, the more we can put back into the pro purses. We are excited to work hand and hand with these athletes and look forward to exploring ways that we can both grow this sport together!”
In addition, a home stay program is being created, which will allow Rev3 to guarantee that accommodation will be available to those pros who can commit to the races early.
“The PTU applauds the efforts of Rev3 to help the professional non-drafting Olympic distance athletes,” said Rich Allen, Executive Director of the Professional Triathlon Union.
“This is certainly an area of the sport that has fallen by the wayside and needs further development. We would like to see a growing relationship between the PTU and Rev3 as we both develop.”
Pros interested in learning more should email pros[at]rev3tri.com.