Pearl Izumi – the ride, run and tri performance apparel specialist – has launched two national US teams for cyclists and triathletes, the RIDE and TRI Champions. The new teams will help share Pearl Izumi’s new brand platform, ‘Endure & Enjoy’.
For 2016, Pearl Izumi is in search of a class of 200 women cyclists and 100 women triathletes across all abilities who are ‘devoted to both the brand and celebrating the passion behind and the results of hard work —a core value that all athletes share.’
The applications for the 2016 Pearl Izumi Ride and Tri Champions teams is currently open and can be found online at: pearlizumi.submittable.com/submit. Applications will be accepted through 18 December 2015.
“The 2015 inaugural Pearl Izumi Run Champions team was a huge success and highlighted the passion that exists within athletes who choose Pearl Izumi,” said Andrew Hammond, Brand Manager at Pearl Izumi.
“Women have always been an important part of Pearl and we want to support them in a meaningful way. We thought dedicating time and resources into building a strong and inspiring local network of riders would be the best way to encourage more women to ride, more often.”
Pearl Izumi RIDE and TRI Champions will act as an ‘ambassador army that will hit the pavement at a local level, supporting riders in their communities.’
As part of the brand’s new Endure & Enjoy brand platform, unveiled earlier this year, Pearl Izumi aims to unite athletes under The Pact, a written agreement for endurance athletes to sign in order to focus more on what’s important and take back the sport from elitists. To sign The Pact athletes can go to thepact.pearlizumi.com.
The following is an excerpt from the Endure & Enjoy Pact:
I will endure.
I will enjoy.
I shall only partake in this crazy sport I love, because I love it.
And I will quit when I quit loving it.
I am a representative of this sport.
As such, I will do my part to take the “ass” out of ambassador… (read more).
Brand ambassador RIDE and TRI Champions will receive custom Pearl Izumi cycling kits, as well as a number of other special opportunities. Champions will be encouraged to participate in local group rides as well as organize women’s rides in their communities.
A Pearl Izumi national ride day will be organized in 2016 to celebrate women in the sports of cycling and triathlon.