POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories has been awarded the German Design Award 2016 for the Cerebel aero road helmet in the category – Sports, Outdoor Activities and Leisure.
The German Design Award is an international premium prize awarded by the German Design Council whose goal is discovering, presenting and awarding unique design trends. The Design Award, which started in 2012, is already one of the most recognised design competitions in the world.
Explaining its decision, the award jury concluded that ‘The Cerebel is a compact, easily manageable sport helmet with excellent aerodynamic properties. It has been tested both in a wind tunnel and with extensive computer simulations. The result is an excellent helmet that not only securely protects its wearer and saves energy, but also provides the highest possible degree of comfort. A state-of-the-art helmet that shows its level of quality in its visual design as well.’
Commenting on the award win, Stefan Ytterborn, POC Founder and CEO said, “Working with talented and experienced partners, from our own team, specialists in POC WATTS Lab and Volvo, to professional riders on the Garmin-Sharp team, has given us the opportunity to really fine tune all aspects of the Cerebel, making it an extremely vast helmet without compromising safety – we are proud.”
The Cerebel helmet has been developed in close collaboration with the Cannondale-Garmin Pro Cycling team, Volvo Car Group and POC WATTS Lab. The Cerebel is positioned as a compact aero road helmet, designed and engineered to improve aerodynamic performance.
- Extensive wind tunnel testing and CFD simulations has shown that the Cerebel ‘excels in dynamic and varying body positions, which in turn benefits upper body movement and overall lactate clearing efficiency compared to a static TT position.’
- The helmet’s rear is made of soft moulded EVA covered in aerodynamic fabric for reduced drag and increased comfort.
- The Cerebel is equipped with a visor from Zeiss and uses a unique magnetic system to stay firmly in place. The visor tint is specifically developed together with Zeiss to enhance the contrast of the road surface, helping the rider to spot any irregularities or obstacles in time.
- POC’s unique magnetic lens attachment system is designed to ensure that the lens is correctly positioned for low drag, and it also allows for quick attaching and removal.
POC was founded in 2005 in Sweden, with a strong mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.’
The company has been growing in recent years, with distribution in over 40 countries across multiple product lines. It provides ‘innovative safety protection for skiers, snowboarders, mountain bikers and road cyclists.’ Throughout the years, POC has received more than 40 prestigious international safety, design, innovation and business awards.