NINOX, a Boulder, Colorado-based designer menswear company, is the lead 2015 sponsor of pro triathlete Justin Daerr, who won the 2014 IRONMAN Boulder in an impressive time of 08:20:26. He also placed sixth at the recent IRONMAN 70.3 Puerto Rico, in March, and has amassed a raft of other accomplishments.
Designer menswear brand, NINOX, was founded in 2014 to create sophisticated apparel using the finest materials and production. According to the company, ‘the vibrant energy of the city, the free spirit of the West, and the connection between the outdoors & everyday life are sources of inspiration for NINOX.’
NINOX launched its first collection of menswear in the autumn/fall of 2014, which combined luxury performance fabrics with manufacturing in NYC, Los Angeles, New Jersey and Vancouver. NINOX clothing is available at select boutiques and on the brand’s own e-commerce store at ninox.cc.
NINOX gear encompasses a broad range of lifestyle products – outerwear, dress shirts and sunglasses – and the newest addition is brand’s Carson Chinos. NINOX is also about to launch a new line of premium luggage and Hudson dress shirts to accompany the expanding range on offer.
Justin Daerr, born and raised in Houston, Texas began competing in triathlons in college in 2000 at the amateur level. En route to his own athletic goals, Justin started a triathlon program for beginners in college, was key in helping establish the Texas A&M Triathlon Team, and interned for a leading triathlon publication. Following college, he obtained his triathlon coaching certification and began more formal coaching and mentoring of athletes.
In 2007, Justin moved to Boulder, Colorado full-time to intensify and focus on his training. He also began working with Endurance Corner, a company that works for the education, coaching and training of triathletes. He rose to become a partner in 2012, and currently serves as the Chief Operating Officer, while also continuing to coach on a personal basis.
In addition to his business career, Justin became an active supporter of The Wounded Warrior Project (WWP) in honour of his father, who was severely wounded as a Marine during the Vietnam War. In the past two years, Justin has raised more than US$17,000.