Billed as recovery technology for your feet, OOFOS shoes are engineered to ‘soothe and reinvigorate your feet, so you recover more quickly.’
OOFOS recovery footwear is claimed to absorb 37% more shock than other foams. The biomechanically designed, patented footbed combines with OOfoam’s impact absorption to cradle feet arches and ‘reduce stress on sore feet, knees and backs, enabling more natural motion.’
The footwear is positioned ‘for runners, triathletes and anyone seriously into their sport and fitness.’
OOFOS recovery footwear is launching in the UK with two styles for men and women – thong (OOriginal) and slide (OOAHH). Available at oofos.co.uk, with an RRP of £40, the company adds that more styles are coming soon.
- OOriginal for women (thong style) available in black, melon and aqua. Sizes 4-8. £40.
- OOriginal for men (thong style) available in black. Sizes 8-12. £40.
- OOAHH Slide available for men and women in black. Sizes 4-8 for women and 8-12 for men. £40.
- OOAHH Sport available for men only, sizes 8-12. £45.
Recently awarded a ‘Gear of the Year 2015’ badge from Runner’s World USA, the footwear is targeted at recovery from a range of sports including running, triathlon, cycling, gym, racquet and stud sports.
OOFOS is an American company based in Cohasset, Massachusetts. The company began as a team of footwear veterans – friends dating back to the athletic footwear and running shoe boom of the ’70s and ’80s. What brought the team together was a desire to fill a need for footwear that could help fitness enthusiasts recover from repeated workouts on hard surfaces.