Buff, the creator of versatile performance headwear for runners, cyclists and outdoor enthusiasts, is welcoming Rand Whitney as the brand’s new Director of Sales in the US. Whitney brings over two decades of leadership experience in the general sporting goods and specialty outdoor and winter sports industries to his new role overseeing Buff’s national sales force.
“Rand is a natural fit for the Buff brand given his love for the outdoors and extensive business development and brand stewardship background within the outdoor industry,” said Shirley Brunetti, Vice President and General Manager at Buff. “We’re thrilled to have him build and coach our sales teams as we continue expanding within the US retail market.”
Whitney’s impressive professional background most recently includes three years as the North American Sales Director at Mammut Sports Group in Vermont where he managed sales growth and operations development. Prior to Mammut Sports Group, he served as Vice President at NBS Retail Buying Group, as well as High Sierra Sport Company where he oversaw brand and sales strategies. A member of the Sierra Club and American Alpine Club, Whitney is an avid ski-tourist and ice climber.
“Shirley and the team at BUFF have a great working partnership with their many retailers and their efforts over the last decade have built the brand into a category-leader in the headwear space,” said Whitney. “I look forward to bringing experience and a relationship-driven approach to the team to continue that brand momentum as the company enters some exciting times ahead.”
Buff established its US presence in 2003 and has developed a strong following among outdoor fitness and adventure enthusiasts drawn to the brand’s product versatility and simplicity. With growing popularity among ultrarunners, cyclists, skiers and snowboarders, BUFF headwear’s technical performance and element protection capabilities have helped put the performance apparel line on many athletes’ must-have essentials list for training and racing.