ACTIVE Network has this week confirmed a multi-year technology deal with IMG. The deal with WME | IMG will ‘power nearly 600,000 global online registrations’ for IMG’s mass participation events and provide data solutions and business intelligence to help IMG grow revenue and increase participation.
WME | IMG is the holding entity of IMG’s mass participation events business. In late 2013, William Morris Endeavor (also known as WME) in partnership with with Silver Lake Partners reached an agreement to acquire IMG Worldwide Holdings Inc (IMG), the global sports, fashion and media business. The US$2.3 billion deal valued IMG at roughly 13 times operating income or EBITA (earnings before interest, taxes, depreciation and amortization).
ACTIVE Network replaces IMG’s multiple disparate event management and online registration systems with ACTIVEWorks Endurance. This platform is ACTIVE’s cloud-based, technology solution which seamlessly handles large volumes of registrations and payment processing for events in over 50 countries, up to 15 languages and 29 currencies.
IMG will also gain insights into participant and market trends through actionable intelligence data delivered through ACTIVE Network Activity Cloud.
“We provide a leading global technology platform that not only powers high-volume transactions, but also delivers the first of its kind actionable intelligence that we are confident cannot be reproduced or matched by any other technology company in this space,” said Sam Renouf, General Manager, Sports, at ACTIVE Network.
“We envision this actionable intelligence translating into significant opportunities for IMG to grow their events and broaden their reach, in terms of new markets and audiences.”
ACTIVE Network will handle online registration and data solutions for IMG’s mass participation team, which owns events globally, manages events for other brands, and connects marketers with some of the world’s most celebrated endurance sporting competitions.
Across its diverse portfolio of activities, mass participation events operated by IMG include:
- Beijing International Triathlon (part of the Escape to Alcatraz Triathlon Series)
- Escape from Alcatraz Triathlon
- Bloodwise Blenheim Palace Triathlon
- The London Triathlon ‘the world’s largest triathlon’
- Sure Run to the Beat
ACTIVE Network is a global leader in ‘Activity and Participant Management’ and data solutions powering over 47,000 customers worldwide with SaaS technology that streamlines activity and event administration.
The company’s enterprise-level ACTIVEWorks cloud platform, combined with its business intelligence tools, aim to make managing and operating all types of activities, events and organizations better and more efficient. ACTIVE Network was founded in 1999 and has offices worldwide.