Men’s premium skincare brand, Biotherm Homme has tapped Italian Olympic swimmer Luca Dotto as its new ambassador. Luca Dotto will be the face of the French brand’s iconic moisturizer Aquapower.
Since he first emerged onto the competitive swimming scene, Luca Dotto who competes in the fastest race in the pool; the 50m freestyle – has taken home 13 medals. Making a splash both inside and out the pool, Italy’s rising star has been referred to as ‘swimming’s heartthrob’, and ‘the perfect man’, fronting campaigns for Emporio Armani underwear and Parfum Acqua di Gio.
At 25-years-old, Luca Dotto is gearing up for the Rio 2016 Olympics. Commenting on his latest endorsement deal he said, “I can relate to the Biotherm ‘Live More’ ethos; each day we should strive for something exciting, something new, something that makes you feel more alive and happy. And it can vary from great achievements to recognizing the importance of a simple breath.”
Since 1985, Biotherm Homme has grown to become a leading player in the premium men’s skincare space. The brand provides targeted skincare solutions for men with ‘powerful aquatic ingredients’.
“What draws me to Biotherm Homme is the simplicity but also practicality of its products,” Luca added. “It makes me feel as if I was swimming, every product is inspired by water, it is my entire world.”
Luca Dotto will be the face of Biotherm Homme’s breakthrough skin hydration product: Aquapower ultra-hydrating moisturizer.
“My principal concern about my skin is to prevent it from drying out. My favourite product is Biotherm Homme Aquapower, it’s fresh and it gives me an incredible feeling of strength on the skin, I use it every day!”