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Soleus reinvests in Team Soleus Elite and adds Brooks Beasts

Soleus reinvests in Team Soleus Elite and adds Brooks Beasts

Soleus – the sports watch, GPS and hear rate monitoring company – continues to establish itself within the core running community with a commitment to supporting athletes and teams who are making a difference in the sport. Soleus has reinvested in Team Soleus Elite, lead by the dynamic trio of Olympians – Kara Goucher, Nick Symmonds and Alysia Montaño.

Each of these athletes has made a career for themselves both on and off the track, which Soleus notes makes them invaluable to the running community. Adding to the star power of Team Soleus Elite, a new partnership with the Brooks Beasts brings high-powered success in numbers.

In their collective voices, Soleus adds that ‘each athlete and team has done an amazing job of authentically exposing their lives as runners, entrepreneurs, and positive agents for change in their sport.’ These actions and messages are what most clearly align with Soleus, as the brand continue to innovate and motivate people to live healthy, active lifestyles.

The Brooks Beasts squad of twelve men and women is based in Seattle, Washington, and boasts numerous top-five finishes at USA Championships, and even an American Record in the indoor 600m. Danny Mackey, the Beasts’ Head Coach and Program Director, is excited about this new relationship. He said “In any ideal partnership I hope the fit is natural, which is hard to find, but in this case the Beasts and Soleus made sense immediately.”

Mackey also noted similarities in global objectives, saying, “Soleus it putting their money where their mouth is and making their own path to creating the best running and fitness watches and wearables in the industry. The Beasts are putting their stake in the ground to be one of the best teams in the world, and they also want to grow the sport, and do it in a fun, healthy way. So needless to say I am excited and thankful Soleus and the Beasts will be working together.”

Mackey’s background in exercise physiology and biomechanics makes him a proponent of functional data-based training. He notes, “Having reliable, accurate technology to measure and evaluate each individual runner is paramount to their success, so partnering with Soleus provides us with high quality products that will play an important role in our athletes winning races.”

Both Team Soleus Elite and Brooks Beasts are an integral part of a comprehensive collaboration with Soleus, to advance technology and user feedback, as well as participate in design aspects of future Soleus products. “We make tools for athletes, and rely on them to validate and help refine our designs,” said David Arnold, founder and president of Soleus. “Our company’s commitment is to the running community, which means we believe in the dedication and loyalty of runners everywhere.”

Soleus is a sport watch and fitness tracking company dedicated to supplying highly functional data monitoring with style, comfort, and ease of use at an affordable price. Based in the core athletic community of Austin, Texas, Soleus provides watches, GPS units, heart rate monitors and activity trackers to ‘help each athlete find their passion for personal sport’.

Soleus watches are style-driven and set apart by their simple, intuitive, easy-to-use functions that transition from sport to lifestyle.

www.soleusgo.com
www.soleusrunning.com

 

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