SRAM has announced a new partnership with CANYON Bicycles to form CANYON//SRAM Racing. The team will compete as a UCI Women’s WorldTour Team in the first year of the UCI Women’s WorldTour series.
Events that the team is set to compete in include the Santos Women’s Tour, Amgen Tour of California Women’s Race empowered with SRAM, La Course by Le Tour de France, Giro d’ Italia Internazionale Femminile, and the Aviva Women’s Tour.
Joining SRAM and CANYON as team sponsors are a raft of brands, including: Rapha, Zwift, Boa, Giro, Oakley, Zipp, SpeedPlay, Ergon, Quarq, Multipower, Morgan Blue, Solestar, Continental, First Endurance, Wahoo Fitness, SVL Sports and Action Wipes.
“We’re thrilled to support CANYON//SRAM Racing,” said SRAM Road Brand Director Chris Zigmont. “SRAM is an ardent advocate for women’s cycling and we’re enthusiastic about competing in the newly minted UCI Women’s WorldTour Series. With the depth of talent found in this team, we’re excited to see how the season unfolds.”
CANYON//SRAM Racing Team Manager Ronny Lauke added “We do have a strong roster, with the majority consisting of young already proven talents who are willing to learn from the experience of our senior riders. Each of them has shown individually that they can achieve top results, combined with the strength of a team I believe each of them will make another step forward.”
The team primarily will ride SRAM RED eTap, SRAM’s electronic shifting groupset and ‘the only wireless electronic groupset available’. CANYON//SRAM Racing also will ride SRAM RED 22 WiFLi equipped drivetrains for tackling some of cycling’s most challenging climbs.
“Having SRAM as partner for the project is important to us, since the RED 22 groupset is the lightest on the market,” Ronny Lauke continued. “Their SRAM RED eTap groupset is the most advanced technology on the market and gives us a further advantage for our time trial ambitions. Both are very precise and this is what we need to perform well: reliable and advanced products.”
2016 CANYON//SRAM Racing team roster
Alena Amialiusik (BLR)
Hannah Barnes (GBR)
Lisa Brennauer (GER)
Elena Cecchini (ITA)
Tiffany Cromwell (AUS)
Barbara Guarischi (ITA)
Mieke Kröger (GER)
Alexis Ryan (USA)
Trixi Worrack (GER)