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Taking on Garmin: Wahoo Fitness unveils new ELEMNT GPS cycling computer

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Wahoo ELMNT on bars

Wahoo Fitness, the workout apps and smartphone connected fitness device specialist, has unveiled ELEMNT, a GPS-enabled cycling computer. According to Wahoo the new device is designed to transform the way people experience and interact with their ride data.

A release from Wahoo goes on to point out that, ‘by streamlining the user experience and drastically simplifying the setup process, the ELEMNT allows riders to put the focus back on their ride, providing a seamless connection between the rider and their data.’

“Using a bike computer shouldn’t be the hardest part of your ride,” said Chip Hawkins, CEO of Wahoo Fitness. “We saw a need for a well-designed GPS-enabled cycling computer that simplified the riding experience rather than complicated it. We solved that need with the ELEMNT.”

‘Designed by cyclists, for cyclists’, the ELEMNT packs ANT+, Bluetooth Smart, and WiFi connectivity that allows riders to view key ride metrics, navigate a route, track fellow riders’ locations in real-time as well as receive en-route call, text and email notifications – all on the device’s large-format, high-contrast DayBright display.

Changing the way riders interpret real-time data, the ELEMNT’s innovative QuickLook LED indicators provide visual indicators for critical alerts and data. Fully programmable, the indicators can be set to display metrics such as speed, heart rate, power, turn-by-turn navigation cues and more.

Wahoo adds that by utilizing the smartphone interface, setting up and personalizing a cycling computer has never been easier. The ELEMNT companion app, available on both iOS and android platforms, automates the ELEMNT pairing and manages the configuration process for ‘fast, frustration-free setup and personalization’.

Riders also benefit from the ELEMNT’s integration with third-party platforms such as Strava and RideWithGPS, which allows the ELEMNT to automatically pull saved routes directly from an account. Uploading workouts to platforms like Strava, MapMyRide, RideWithGPS, and Training Peaks is undertaken through wireless syncing via Bluetooth or WiFi, meaning riders should never have to connect the ELMENT to a computer to access their workouts.

Fully integrated with the rest of the Wahoo product line, the ELEMNT also offers riders the ability to control their KICKR indoor training experience directly from their handlebars, without a computer, tablet or smartphone. The ELEMNT can even allow the rider to recreate any saved course indoors by matching resistance to the ride’s GPS profile.

The ELEMNT will be available later this year for a retail price of US$329.99.

Located in Atlanta, Georgia, Wahoo Fitness has ‘created a full ecosystem of sensors and devices for the runner, cyclist or general fitness enthusiast’.

www.wahoofitness.com

 

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