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US Congresswoman & IRONMAN athlete Kyrsten Sinema to open TBI Conference

TBI Conference 2016 logo

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and business of triathlon, has today announced that US Congresswoman Kyrsten Sinema will be the opening keynote speaker at the 6th annual TBI conference, which takes place on 24-26 January in Marina del Rey, California.

Congresswoman Sinema is the first sitting member of Congress to complete an IRONMAN and currently serves on the Women for Tri Board of Advisors.

A self-described ‘average athlete’, Sinema competed in her first full triathlon in 2013, IRONMAN Arizona, on a course that runs through the area she represents in Congress. In October 2015, she completed the IRONMAN World Championship, and has competed in numerous sprint, Olympic and half-iron distance triathlons.

In early 2015 she was invited to join the Women for Tri Board of Advisors and participate in achieving the goal of changing the landscape of triathlon for women.

“Triathlon is an incredible sport, challenging us to go beyond our perceived limits,” said Congresswoman Sinema. “The sport has helped me grow stronger and braver in all aspects of my life, and I’m so honoured to share the inspiration of our sport with women nationwide.”

As a public figure passionate about empowering women, Sinema is now part of a community that helps women overcome the barriers they face to participating in the sport of triathlon. Balancing time to train, the fear of swimming, and having the financial resources to purchase equipment and race fees, are some of the key roadblocks Sinema perceives face women, but there are many others.

Sinema and her fellow board members are recognizing these roadblocks and are working to knock them down.

The TBI Conference will be full of information, opportunities and networking for everyone in the business and sport of triathlon. As TBI points out, ‘This is where the business of triathlon will get done.’

There will be a speaker and panel for multisport retailers and manufacturers, and the popular Race Director’s track will continue from last year, focusing on the issues and needs of this segmented group of industry professionals. More speakers and content will be announced in the coming weeks.

The Ron Smith Awards Celebration reception and dinner on Monday night includes the announcement of the Ron Smith Award winner, the Steve Hed Award winner; and other awards in the event, retailer, manufacturer and media categories.


  • From now until 30 November: US$399 TBI members / US$499 non-members (member number is required to register at member rate)
  • 1 December – 14 January: US$575 members / US$675 non-members
  • 15 January and after: US$675 members / US$775 non-members

Registration fees include all sessions, breakfast, lunches and a ticket to the Ron Smith Awards Celebration. Non-member registration includes a one-year TBI membership. Special conference room rates are available at the conference host hotel – the Marina del Rey Marriott.

Sponsors of the 2016 TBI Conference include The ACTIVE Network, Headsweats, Endurance Sportswire and Bicycle Retailer and Industry News (BRAIN). TBI Corporate Partners are Ashworth Awards and FinisherPix.

Companies interested in conference sponsorship or expo space should contact Shannon Standefer via Shannon[at]triathlonbusinessintl.com.

Triathlon Business International (TBI) is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, TBI advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport.




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