The organising team of Wales’ biggest cycling sportive, Velothon Wales, has announced that Arriva Trains Wales has renewed its partnership with the event. The train operating company has re-signed as an Official Partner of the 140km mass participation cycling event around South Wales, taking place on Sunday 22 May 2016.
Arriva Trains Wales was part of the inaugural Velothon Wales in 2015, which attracted more than 10,000 cyclists to South Wales – boosting the local economy by an estimated £2 million and raising in excess of £300,000 for good causes.
The sponsorship will once again see up to 100 Arriva Trains Wales employees participate in the event as part of the company’s health and wellbeing programme which aims to help inspire staff to lead healthier, more active lives.
Arriva Trains Wales joins leading consumer electronics company Plantronics, which was recently confirmed as an official partner of next year’s event.
Rob Philips, Arriva Trains Wales Financial Director and staff well-being champion said “As a major employer in Wales, we are again proud to add the Velothon to the high profile sporting events we support across Wales – helping to boost the Welsh economy and firmly cementing Wales as a major world class sports event destination.
“Velothon Wales 2015 created such a buzz amongst our staff that took part, so much so that we have over twice as many signed up to take part in the event next year already, which is exactly what we are trying to achieve with our employee health and well-being programme.”
The announcement is the second major boost for Velothon Wales this December, after the 2015 edition of the sportive was named Sport Event of the Year at the DRUM UK Event Awards in London.
Starting and finishing in the heart of Cardiff city centre, general entry places for Velothon Wales have been selling quickly. There are a limited number of spaces still remaining via velothon-wales.co.uk.
With a capacity of up to 18,000 cyclists, riders will take on the same 140km course as some of the world’s best pro teams in the UCI classified 1.1 professional road race.
Velothon Wales is the latest event in the UCI Velothon Majors, a global series of cycling events organised by Lagardère Unlimited Events. Other events in the series include Velothon Berlin, Velothon Stockholm and Velothon Stuttgart – with Velothon Vienna and Velothon Philadelphia previously part of the series. Since its inception in 2009, Velothon Berlin has grown to be one of the world’s biggest and most iconic cycling events, welcoming over 14,000 riders and the world’s top pros including the likes of 2012 winner Andre Greipel, 2013 winner Marcel Kittel and 2014 winner Raymond Kreder.
Local event organiser Run 4 Wales is a not-for-profit social enterprise and charitable trust set up to promote, manage and deliver major sporting events in Wales. Its current portfolio of events includes the Lloyds Bank Cardiff Half Marathon, IAAF/Cardiff University World Half Marathon Championships 2016, World Masters and World Mountain Running Championships and Cardiff Bay 5 Mile Road Race.
It was set up with the aim of creating employment opportunities and developing a large volunteer workforce in Wales. Run 4 Wales endeavours to promote Wales as a sports tourism destination, support grassroots projects and improve the health and well-being of the nation through exercise.