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Wahoo Fitness sponsors pro triathlete Sarah (Groff) True

Sarah True - nee Groff - pro triathlete

Wahoo Fitness, the workout apps and smartphone connected device specialist, has announced a partnership with pro triathlete Sarah True (née Groff), a 2012 Olympian, silver medalist in the 2014 International Triathlon Union (ITU) World Championships and a strong US hopeful for the 2016 Rio Olympic Games.

During the 2015/16 season, True will train on the Wahoo Fitness KICKR power trainer (also used by Team Sky), TICKR X Workout Tracker, RFLKT+ Computer, the Balance Scale, and other Wahoo Fitness products. According to the company, the data generated by Wahoo products provides True and her coach the metrics needed to stay on track throughout the season.

True will focus primarily on the ITU World Triathlon Series and started her season earlier this month in Abu Dhabi, the first race on the ITU World Triathlon Series calendar, where she finished 9th overall. Five American women finished in the top 10 in that race. True will continue her season on 28-29 March at the ITU World Triathlon in Auckland, New Zealand.

“We are proud to support such an inspiring athlete like Sarah,” said Michelle Gosselin Halsey, Wahoo Fitness Director of Marketing. “Having an athlete of her calibre as a Wahoo ambassador is a true testimonial to our line of products.”


Using Bluetooth 4.0 and ANT+ technology, the KICKR Power Trainer connects to a wide range of smartphones, tablets, and PCs, allowing full resistance control during training sessions. The KICKR’s built-in power meter delivers personalized power-based training. Users can immediately increase or decrease resistance, structure interval workouts, or even simulate real-world bike courses all from their connected device.

The TICKR X gathers advanced motion analytics and heart rate data, with or without being connected to a phone. According to Wahoo, unlike any other fitness tracker, the chest based wearable combines heart rate with motion analytics to track reps in the gym including push-ups, squats, lunges, sit-ups, cycling cadence, running form (including vertical oscillation and ground contact time,) and more.

The RFLKT+ Computer wirelessly connects to a cyclist’s phone and displays all of the data from the cycling app of choice on the handlebars. Users can customize and toggle between screens, control start/stop timer, and even control phone functionality such as music playback.

Located in Atlanta, Georgia, Wahoo Fitness has created ‘a full ecosystem of sensors and devices for the runner, cyclist or general fitness enthusiast.’ Wahoo Fitness’s award winning line of Bluetooth Smart products include the KICKR indoor bike trainer, the world’s first smartphone powered bike trainer, the RFLKT and RFLKT+ line of bike computers, the world’s first smartphone connected bike computers, and the TICKR family of chest-based wearables.

The TICKR family, composed of the TICKR, TICKR Run and TICKR X, combine heart rate training with advanced motion analytics.




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