As official swim brand partner of Swimathon in the UK, Zoggs is once again supporting the campaign in 2016 – which is billed as the world’s biggest fundraising swim. Taking place on 18-20 March 2016, and backed by supermarket chain Sainsbury’s for national charity Sport Relief, the swim specialist brand is helping to promote Swimathon activation at over 600 pools throughout the UK.
In 2015, 49% of participants signed up for Swimathon after hearing about it at their local leisure centre (up from 44% in 2014).
Swimathon will see thousands of swimmers challenge themselves through 5K, 2.5K and 1.5K individual challenges or team 5K/1.5K challenges. In addition, there is also the option for participants to ‘Simply Swim’ a distance of their choice whilst raising funds for Sport Relief.
Since 1986, Swimathon has raised more than £42 million for charitable causes and in 2016 will be helping Sport Relief to raise cash and change lives. Half of all the money the public raises is spent by Comic Relief in the UK, with the other half is used to make a difference in some of the world’s poorest communities.
Swimathon President and Olympic gold-medallist Duncan Goodhew said, “I love Swimathon because it gives people a goal to train for, an extra reason to get in the pool and above all else it helps to raise money for a truly fantastic cause.”
“As Zoggs is The Fun Swim Co., Swimathon is the perfect event for us to support,” said David Annand, UK Marketing and PR Manager at Zoggs. “Swimathon is all about the whole swimming community coming together to have fun and raise significant funds for Sport Relief.”