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Second multisport industry confidence index being conducted by TBI

IRONMAN transition - photo credit IRONMAN-WTC

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has today announced that it will conduct its second Industry Confidence Survey that will serve as a barometer to multisport industry sentiment on key issues ranging from perspectives on retail prices to the general outlook for the growth of triathlon in the US.

The survey will be conducted starting on 13 January and concludes at the end of January following the 6th Annual TBI Conference on 24-26 January in Marina del Rey, California. Summary findings from the survey will be shared during the TBI conference.

To participate in the survey, click on the following link.

Everyone who completes the survey will receive the full findings report. The survey will also be available for purchase for a nominal fee. The full Industry Confidence Index will be completed by 12 February 2016.

The survey is commissioned by TBI and being conducted by MultiSport Research. It will build on the initial survey implemented in Q1 2015. The 2015 confidence survey established a baseline for the Industry Confidence Index to which the 2016 data will be compared.

The initial Index was completed by 125 industry executives. The 2016 poll will include these individuals as well as the wider TBI membership.

The survey will help manufacturers and retailers obtain an understanding of the sentiment, or confidence, of the US multisport marketplace as it relates to respondents’ perspectives of their business and/or customers.

Questions will include (but are not limited to): current levels of customer demand; expectations for staffing levels for the next six months; competition for business; perspectives on retail prices; views on US economic conditions; and outlook for the growth of triathlon in the US.

>>> Take the TBI Industry Confidence Survey.

TBI Conference 2016 logo

The TBI Conference will be full of information, opportunities and networking for everyone in the business and sport of triathlon. The strapline for the industry gathering is: ‘This is where the business of triathlon will get done.’

The Ron Smith Awards Celebration reception and dinner on Monday night includes the announcement of the Ron Smith Award winner, the Steve Hed Award winner; and other awards in the event, retailer, manufacturer and media categories.

Conference registration

  • 1 December – 14 January: US$575 members / US$675 non-members
  • 15 January and after: US$675 members / US$775 non-members

Registration fees include all sessions, breakfast, lunches and a ticket to the Ron Smith Awards Celebration. Non-member registration includes a one-year TBI membership. Special conference room rates are available at the conference host hotel – the Marina del Rey Marriott.

Sponsors of the 2016 TBI Conference include The ACTIVE Network, Headsweats, Endurance Sportswire and Bicycle Retailer and Industry News (BRAIN). TBI Corporate Partners are Ashworth Awards and FinisherPix.

Companies interested in conference sponsorship or expo space should contact Shannon Standefer via Shannon[at]triathlonbusinessintl.com.

Triathlon Business International (TBI) is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, TBI advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport.




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