ACTIVE Network has confirmed the introduction of a new digital marketing team focused on providing event organizers the opportunity, ‘at no additional charge, to access online marketing services and insights built upon ACTIVE’s 16+ years of industry experience.’
This newly formed global digital marketing team will provide ACTIVE’s customers with ‘locally tailored, practical and actionable ways to better leverage digital marketing, social media, user research and design practices to improve overall participant engagement while growing their activities and events.’
ACTIVE’s digital marketing consultants (DMCs) will aim to apply a hands-on approach with customers to fill races, youth sports leagues, kids’ camps and extra-curricular classes to capacity. ACTIVE adds that its deep understanding of what motivates people to participate in a variety of programs and events across the globe, combined with its unique event marketing expertise, ‘creates a valuable resource for organizers that is unmatched in scale or capability by any other technology company in the industry.’
“The guidance and advice ACTIVE provides have been incredibly helpful in allowing us to measure what we are doing, enabling us to proceed with a more targeted digital strategy,” said Jack Tucker, Events Manager at Mega Adventure Events. “We have seen an increase in registrations since working with ACTIVE’s team of digital marketing consultants. This is an invaluable service for us as we look to engage and connect with existing and potential participants. And, it fits within our budget!”
Some of the touchpoints where ACTIVE’s DMCs offer services include:
- Social media
- Email marketing
- Participant promotions
- Consumer fanfare
“ACTIVE’s lengthy experience and deep understanding of digital marketing offers incredible value that can be shared with our customers so they may take full advantage of available opportunities to grow their businesses,” said Sejal Pietrzak, Chief Administrative Officer for ACTIVE Network.
“We are pleased to share ACTIVE’s 16-years of event technology and marketing experience to provide our customers with digital marketing ideas, proven processes, market insights and support to help grow participation for their activities and events. We’re thrilled to be able to offer this on a global scale to our loyal customers at no additional cost.”
ACTIVE Network is a leading global marketplace for activities and events, connecting participants and activity organizers, and offering business intelligence through a data solutions and insights platform that helps organizers drive increased participation and revenue.
ACTIVE Network annually processes nearly 100 million registrations and more than US$3 billion in payments for over 47,000 organizers and 200,000 activities and events worldwide. Its enterprise-level ACTIVEWorks platform offers organizers SaaS technology that streamlines the administration of activities and events.
The ACTIVE Network Activity Cloud platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation.
Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas with offices throughout North America, Europe, Asia and Australia.