IMG, the organiser of the London Triathlon, has announced that investment services firm AJ Bell has extended its association as title sponsor of the iconic event for another year.
Taking place at London’s Docklands on 6-7 August, IMG notes that the AJ Bell London Triathlon will be the only major triathlon event to take place in the capital in 2016, with 13,000 entrants expected to take on the challenge, in what will be its 20th year.
The event’s international appeal also continues to build with triathletes from 38 countries already signed up to swim, bike and run across London.
Andy Knee, Managing Director EMEA of Mass Participation Sports, at IMG, said “We’re extremely pleased to be continuing our partnership with AJ Bell into 2016. We have seen first-hand their commitment to excellence over this past year, which has filtered down into their passion and dedication for the event and our participants. It is therefore fitting that they should be the title sponsor for the 20th anniversary of the London Triathlon.”
With its head office overlooking the Old Trafford homes of Manchester United and Lancashire County Cricket Club, AJ Bell has established itself in recent years. Since the company was founded in 1995 it has quickly grown to become one of the UK’s largest providers of low-cost, online investment platforms and stockbroker services. Though proud of its North West roots, it also has national coverage with offices in London and Tunbridge Wells.
Billy Mackay, Marketing Director of AJ Bell said “We were delighted with the success of last year’s event, so the decision to put our name to the 2016 AJ Bell London Triathlon was a relatively easy one. It really is the perfect fit with our branding strategy, which aims to associate AJ Bell with the idea of investing in a happier future – both in terms of increased wealth and better health.”
The AJ Bell London Triathlon is supported by; AJ Bell (Official Title Sponsor), Zone3 (Official Swim Partner), ERDINGER Alkoholfrei (Official Partner), POSITIV (Official Hydration Partner), TRI UK (Official Retailer), Bloodwise (Official Gold Charity), Macmillan Cancer Support (Official Gold Charity), JustGiving (Official Online Fundraising Partner), Triathlonguard (Official Bike Insurance Partner), Tri247.com (Official Media Partner), Men’s Fitness (Official Media Partner), Women’s Fitness (Official Media Partner), Triathlon England (Official Partner) and Marathon Photos (Official Photographer).
AJ Bell was formed in 1995 and is one of the UK’s largest providers of low cost, online investment platforms and stockbroker services, with assets under administration exceeding £26.1 billion and more than 120,500 clients. AJ Bell’s head office is in Manchester. It also owns a specialist financial publishing business called AJ Bell Media in London, as well as a stockbroking business in Tunbridge Wells.