High-end carbon-fibre component manufacturer Atomik Carbon is hitting the road with a line of premium road wheels. Offering a ‘world-class product at an affordable price’, the boutique brand aims to set a new standard for performance and value in cycling.
Atomik Carbon makes its road debut with three tubeless-ready carbon clincher wheels, featuring 38, 50 and 85mm depths, and a wind tunnel-tested Aero-U profile for ‘maximum speed and efficiency coupled with predictable handling in a wide variety of conditions’.
All three wheels feature a proprietary resin braking surface that has been more than three years in development by Atomik. According to the company, this offers industry leading performance, both wet and dry, rivalling that of aluminum. Disc brake versions will be released in the coming months.
Having cut its teeth on carbon with high-end mountain bike wheels and components, extending its carbon engineering expertise to road seemed like a natural evolution for the Atomik brand.
“While we believe greatly in the benefits of a quality carbon wheel on the trail, we know that there’s an incredible opportunity to translate our carbon technology to provide a technical advantage in road cycling,” said Kevin Lineberger, Atomik’s Vice President. “The early feedback and demand has been overwhelming.”
Atomik’s proprietary prepreg and layup featuring Japanese Toray composite technology results in a ‘combination of incredibly precise handling and power transfer coupled with unsurpassed ride quality for a sprint-ready wheel that can just as comfortably settle in for a century.’
“All carbon is not created equal,” said Lineberger. “There is a vast difference between a proprietary high-end product like Atomik and the generic overseas knock-offs proliferating on the Internet. The devil’s in the details you can’t see, and those are the details we lose sleep over.”
All wheels are directionally drilled and feature Sandvik Stainless Steel aero-bladed spokes laced to Atomik six-pawl hubs with 54 points of engagement featuring a full complement of stainles EZO bearings.
Atomik Carbon road wheels ship pre-taped for tubeless setup and with a ‘Century Pack’ that includes one extra spoke of each spoke length, a 10-speed spacer, skewers, tubeless valves, high-performance carbon black brake pads and a voucher for one free set of replacement OEM brake pads by the original owner.
Atomik Carbon Road Wheels are backed by a ‘one-year no-questions-asked replacement warranty covering up to two rims for the original owner’, and are available now as complete builds through premium local bike shops and via Atomik Carbon’s consumer direct program at AtomikCarbon.com for an MSRP of US$1,549.