JACK & JONES TECH has been confirmed as an official partner to all Challenge Nordic races in 2016. The partnership sees JACK & JONES TECH as the ‘main partner on all clothing, including finisher tees.’
The latest confirmed deal follows a busy week for RaceMakers, the Denmark based firm behind Challenge branded racing across the Nordic region.
Having announced its expansion in late 2015, the company has recently confirmed 2XU as a swim sponsor for both Challenge Denmark races in 2016; and Danish logistics specialist Greencarrier has signed up as official logistic partner for all Challenge Nordic races in 2016.
From formal clothing, through to casual and technical sportswear, JACK & JONES is a quality fashion brand targeted specifically at young men. The brand is sold in over a thousand JACK & JONES stores across 38 countries worldwide and thousands of wholesale partners around the world.
The label has evolved into five sub-brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES and JACK & JONES TECH.
“We are very happy about the partnership with JACK & JONES TECH and this is undoubtedly a high quality apparel brand that is great for us and every participant in all our races,” said RaceMakers CEO Claus Vesterby. “This is a natural step in our process of being a strong brand in the triathlon industry.”
”We’re excited to partner with Racemakers,” added Martin Scherning Jørgensen, Buying Manager at JACK & JONES TECH. ”This partnership will give us the opportunity to promote our brand at some of the greatest events in the triathlon sport in the Nordic countries.”
The first outing for JACK & JONES TECH apparel will be at Challenge Billund-Herning on 12 June 2016.