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Columbia Threadneedle named title partner of Boston Triathlon

Boston Triathlon - bike

Columbia Threadneedle Investments and the Boston Triathlon have announced that Columbia Threadneedle will be the title partner of Boston’s only triathlon. The newly renamed Columbia Threadneedle Boston Triathlon, now in its eighth year, will take place in South Boston on 31 July 2016.

The Columbia Threadneedle Boston Triathlon combines a swim at Carson Beach, a bike ride on William Day Boulevard, and a run along the waterfront of Pleasure Bay. Athletes can compete individually or as part of a team in the heart of Boston.

Columbia Threadneedle Investments, a leading global asset management group with more than 500 people in Greater Boston, will be working with Boston Triathlon to help further develop the event.

This partnership builds upon Columbia Threadneedle Investments’ global support for the sport of triathlon. Columbia Threadneedle Investments is the Global Financial Services Partner of the International Triathlon Union (ITU) World Triathlon Series, which hosts a series of events around the globe for elite and age group triathletes.

“We are excited to become an integral part of the Columbia Threadneedle Boston Triathlon and to make this investment in our Boston community,” said Ted Truscott, CEO of Columbia Threadneedle Investments.

“Triathletes from Boston, New England and beyond demonstrate commitment, determination and fortitude in achieving their long-term goals. We find that these values mirror those that drive us as we work to help our individual and institutional clients achieve their investment goals.”

Building on Columbia Threadneedle Investment’s long-standing commitment to the community, employees will have the opportunity to raise money for the new Adolescent and Young Adult Substance Use Disorder Treatment Program at Boston Medical Center (BMC), a 496-bed Level I trauma centre and the largest safety-net hospital in New England.

BMC’s new treatment program will be a regional referral centre for youth under 24 years old and will provide care and treatment plans for young patients who have developed substance use disorders, as well as those who have experimented and may be at risk for developing an addiction.

“Triathlon is one of the more popular participation sports worldwide. Having Columbia Threadneedle Investments become a title partner and join us to support our charitable partnership with Boston Medical Center is exciting,” said Michael O’Neil, President of the Boston Triathlon. “Together, this will allow us to make an even greater positive impact in the Boston community.”

Columbia Threadneedle Investments is a leading global asset management group that provides a broad range of investment strategies and solutions for individual, institutional and corporate clients around the world. With more than 2,000 people, including over 450 investment professionals based in North America, Europe and Asia, the company manages US$464 billion of assets across developed and emerging market equities, fixed income, asset allocation solutions and alternatives.

Columbia Threadneedle Investments is the global asset management group of Ameriprise Financial, Inc. (NYSE: AMP).

The Boston Triathlon was created to celebrate fitness and showcase the South Boston waterfront. Athletes have visited from around the globe, and up the street, for this unique and iconic sporting event. The Boston Triathlon has hosted Olympians as well as first-timers, and strives to make a positive impact on the neighbourhood through a strong community focus and charitable partnerships.

In 2016 there will be a new kids race designed to inspire young people and support programs that offer a positive life path through sport.




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