currex, a leading footwear innovator and the creator of award-winning sport-specific insoles, was represented as a speaker at the thirrd Annual Runner’s World Running Shoe Symposium, held on 25 January 2016.
The Runner’s World Symposium is considered to be one of the most important events of the year for European sports retailers and is a part of major sports trade show ISPO Munich, ‘the largest sport tradeshow in the world.’
Specialists from leading running brands Saucony and Salomon were also invited to present at the symposium that focused conversations around upcoming industry trends and innovative products, new industry systems and operations; and a ‘Question and Answer’ session for top tier media and retailers.
currex’s Hamburg based team of experts, led by currex Founder Björn Gustafsson, presented the company’s sports science and biomechanics and orthopedics expertise that ‘emphasized the latest running related biomechanical findings and how those results impact proper running footwear selection.’
For example, one leading development explained the use of the currex motionQuest NEO MONOLITH fitting system, which ‘combines all of the measurable variables recommended by biomechanical experts for finding the ideal running shoe and insole for an athlete.’ currexSole sport specific insoles are designed to enhance comfort and performance through ‘dynamic motion based designs and semi-custom fit that supports latest footwear research findings.’
Lutz Klein, MD and CEO of currexSoles Americas explained the significance of currex’s role at ISPO this year, “currex is extremely proud to partner and present at this year’s Runner’s World Running Shoe Symposium. To be positioned alongside world- renowned brands Saucony and Salomon as innovators in running footwear, is a great honour and reinforces our position as global leaders in running footwear innovation and design.”