Dimond Bikes, operating as part of Rüster Sports, has just released two new models for the 2016 season. The direct to consumer company will offer a lower priced bike, the ‘Dimond Xpress’, at US$5,950 with the frameset selling for $4,000. The brand’s new top line product, the ‘Brilliant’, starts at US$9,879, while the frameset retails at $6,850.
Rüster Sports founder, and two-time IRONMAN champion, TJ Tollakson recognized a need to reach a larger audience of consumers for continued growth of the Dimond Bikes brand. He challenged his team to find new, innovative ways to ‘deliver a frame for a lower cost and twice as fast.’
The team responded by sourcing a more economical carbon and producing a new layup and painting procedure to reduce costs, with the savings passed on to the customer. The company notes that the bike features the same riding experience as the original Dimond, and weighs roughly 200g more depending on the size.
The Xpress triathlon bike comes with a standard build and paint option. The Brilliant features the brand’s new ‘Superfork’ and allows for custom paint and builds.
A release from Dimond adds that the Brilliant features the looks of a superbike without all the headaches. Dimond kept with its simple design philosophy using a magnetic cover on the superfork that removes easily to service the brake, but stays on while riding.
The team took their latest prototype out to Kona for the 2015 IRONMAN World Championships last October and Dimond pro Maik Twelsiek delivered the best bike split of the day.
Rüster Sports, LLC was founded in 2009 by professional triathlete and 2014 IRONMAN North American Champion, T.J. Tollakson. The Dimond bike was unveiled at IRONMAN Arizona in 2013.