One year ago this week DirtTRI.com officially launched, becoming… ‘the first and only media outlet dedicated exclusively to off road multisport and thus giving life to an idea which had been contemplated by many in the media for well over a decade.’
For 2016 DirtTRI.com has launched a ‘lifestyle’ category to embrace everything that sets the off road athlete apart. Further, DirtTRI.com is expanding its product reviews to include short and long term reviews with both written and video content as well as expanded original content within the training and race categories.
“Our goal for 2015 was to make it to 2016,” said DirtTRI.com founder and editor, Jimmy Archer. “I’m pleased to say DirtTRI has been enthusiastically received and we’ve seen rapid and encouraging growth in our first year. We’re not where we want to be yet, but it is exciting to see a start-up property consistently get five figure monthly unique visitors within a year.”
Archer went on to say “DirtTRI.com was an overdue concept. Millions of off road multisport athletes globally have been all but ignored for twenty years. I’ve been a freelance writer, editor, and pro triathlete for more than 15 of those years. During that time, I can’t tell you how often I’ve heard ‘why isn’t there an off road mag? Someone should really do that’. Finally I realized if it was going to happen I was the one to do it, thus DirtTRI.com was born.”
Archer continued, “I’m excited for 2016. The off road triathlete is a different breed. They’re more social, more laid back, one might say more fun than the average triathlete. They compete for the adventure and excitement, and they need specific content geared toward their interests.
“We want to embrace all those factors that make off road multisport so much more than a sub-category of triathlon and continue to grow and advocate for what we believe is indeed the future of triathlon.”
According to DirtTRI.com – off road, or cross triathlon, most commonly associated with XTERRA (the sport of off-road triathlon’s largest brand), represents 30-45% of the triathlon demographic and potentially millions of athletes globally.
The media outlet adds that off road triathlon has also been the fastest growing segment of triathlon for over a decade. This is emphasized by International Triathlon Union President, Marisol Casado’s statement at the 2015 Cross Triathlon World Championship, “Cross triathlon will be the future for the ITU”.