Entrepreneur Magazine’s coveted annual entrepreneur competition attracts thousands of start-ups hoping to be crowned Entrepreneur of the Year. Past winners have included Daniel Lubetzky, Founder/CEO of Kind Snacks and Dan Price, CEO of Gravity Payments.
In 2015 the competition was renamed ‘Project Grow Challenge’ and Catharine Arnston, Founder and CEO of ENERGYbits was selected as one of the winners. ENERGYbits is a Boston-based sports nutrition company that sells algae tablets to athletes and health conscious consumers. The product offers increased energy from a source that is ‘natural, healthy and caffeine-free’. As part of Project Grow Challenge, Catharine won First Runner Up and received a cash prize of US$15,000.
Algae is a multibillion dollar industry in Asia where tens of millions have taken it every day for the last 50 years. Algae’s nutritional profile of 40 nutrients, Omega-3 and 64% percent protein has won a number of consumer-fans.
As ENERGYbits goes on to point out, ‘algae is so nutrient dense and contains so much protein that in the 1960s NASA said it had a thousand times more nutrition than anything else and in the 1970s the United Nations declared it to be the answer to world hunger. Yet algae remains virtually unknown in the USA.’
ENERGYbits wants to change this. Six years ago the company started educating consumers and athletes about algae’s benefits. It refers to its algae tablets as ‘bits’ because they are ‘bits of food’. The bits have just one ingredient and one calorie but contain ‘more than 40 vitamins/minerals, more protein than steak, more antioxidants than cherries, more iron than spinach, more beta carotene than carrots and more calcium than milk.’
Catharine Arnston, Founder and CEO explained, “ENERGYbits are 100% spirulina, an algae that satisfies hunger; provides a steady stream of energy; and improves endurance, strength and mental focus. RECOVERYbits are 100% chlorella, an algae that provides rapid recovery; repairs muscles; removes toxins; slows the aging process and builds the immune system, all without chemicals, sugar, caffeine, gluten or stomach distress.”
In 2014 ENERGYbits won Boston’s prestigious ‘Fifty on Fire’ award. The latest 2015 national award from Entrepreneur Magazine add a further boost to the brand.
ENERGYbits is a six year old sports nutrition company based in Boston, Massachusetts. ENERGYbits sell four brands of algae tabs to professional and amateur athletes and teams, endurance athletes, fitness enthusiasts, wellness professionals and health conscious consumers.