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Former Intel and Cervélo exec, Tom Fowler appointed President at Polar USA

Polar M600

Wearables and HRM pioneer, Polar, has appointed Tom Fowler as President of Polar USA. In his role, Fowler will be responsible for the overall direction and day-to-day operations of the company, leading all segments of the business including sports technology, consumer fitness, corporate wellness, club, education and team sport.

Fowler comes to Polar from Intel, where he served as Director of Marketing and Sales, Head-Worn Devices. Previously he held leadership positions at smart eyewear pioneer Recon Instruments (acquired by Intel in 2015) and Cervélo Cycles, where he played ‘instrumental roles in their evolution from start-up to cycling performance industry leader.’

With a deep understanding of product engineering and a fresh approach to retail and consumer marketing, Fowler ‘powered Cervélo as it achieved a dominance that it still enjoys today.’


“Polar’s heritage and global leadership provides a unique platform on which to write the next chapter in the sports performance industry,” said Fowler. “Polar is continuing to grow and drive innovation at the consumer level. The recent launch of the M600, Polar’s sports optimized smartwatch powered by Android Wear, reflects the next step in an ongoing product evolution.

“In addition to great products, Polar Flow has the ability to crunch data and provide training insights back to athletes that is unparalleled by any brand in the category. I’m excited to lead this next chapter and reinforce Polar’s leadership across all business channels.”

With over 35 years of experience as a foundation, Polar’s addition of Fowler will aim to drive its ‘commitment to constant innovation and global industry leadership’. A former professional triathlete, Fowler is said to live and breathe the active consumer’s lifestyle.

A release from Polar added that his personal understanding of athletes’ day-to-day training needs, coupled with his ‘dynamic professional expertise across the endurance, outdoor and wearable tech industries, will provide an authentic strategic insight to Polar’s already strong leadership team.’




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