After the reported success of the inaugural edition of Eurobike Media Days last year, an expanded second edition is in the planning phase for 2016.
The organizers of the Eurobike international bike trade show point out that the scenery of Kirchberg, Austria, is to provide an ‘authentic biker’s backdrop for this unique opportunity for the press to thoroughly test the many novelties in planning for the 2017 model year.’
From 28-30 June, up to 30 manufacturers of complete bikes for the athletic market segment will meet around 200 trade press representatives from all over the world.
“Our idea – to offer the bicycle industry and the trade press a new platform for testing the latest innovations well before the date of the actual leading industry fair – fell on very fertile soil,” explained Eurobike Department Head Stefan Reisinger.
Last year, 19 companies owning 25 different brands and more than 120 journalists took part in the pilot event. “This year, the format is being further encouraged by increased commitment from more big names in the industry,” Reisinger added.
Some of the most interesting new arrivals in 2016 are the manufacturers Rocky Mountain, Rose, Ritchey, Vivax Assist, Kross. Ridley, and BMC Switzerland. David Heine, BMC’s Global Marketing Manager said “For us, the access to international journalists is very interesting. Especially at a point in the season when we’re all presenting our products.”
Eurobike Media Days also reportedly met with approval among journalists. ”Last year, the bike editorial staff was thrilled by how effectively we could produce video material,” explained Moritz Cehak from the publishing house Delius Klasing.
Johannes Haidn of WOM Medien added “For us, the 2015 event was very good. We’ve decided to bring a larger team this year, so we’ll have six people on location for all three days of the event.”
From the Hungarian Bikemag.hu, Takacs Tamas is also full of anticipation, stating “The Eurobike Media Days are custom-tailored to journalists’ purpose. The test tracks are wonderful. I hope they become a really great testing event.”
Aside from the festive atmosphere, Eurobike Media Days also aim to promise media participants ideal testing conditions in the heart of the Austrian Alps. There are trails, road loops and a gondola situated directly at the fairgrounds. So real-world conditions can be applied for extensive test rides and film and photo ops of MTB and road bike innovations.
With the participation of 19 companies with 25 different brands and more than 120 journalists from all over the world, the premiere of the Eurobike Media Days was seen as a success by the organizers.
“In 2016, we intend to build on this success and are confident that more partners will come on board,” announced Eurobike Head Stefan Reisinger. “Eurobike Media Days offer the ideal opportunity to lay the groundwork for the 2017 bike season early. The location, the Tyrol town of Kirchberg, offers the ideal conditions to successfully implement this event concept.”
The Eurobike team notes that, in the last few years, many providers of sport bikes have attempted to individually invite trade journalists to press events. Between April and July, editorial offices typically receive up to 30 invitations to different product premiere events. Eurobike adds that ‘This situation, trade journalists have said, is no longer sustainable.’
For bike manufacturers as well, these events generate high costs and use up staff resources. With this in mind, the Eurobike Media Days are intended to bundle these many different individual presentations together – with the goal of presenting the bicycle industry’s innovations and trends to an exclusive circle of international media representative in a real-world bike setting, well before the actual Eurobike show itself (31 August to 4 September 4, 2016).
To put on the Eurobike Media Days for 2016, the Eurobike team has been strengthened by the addition of external project coordinator Christina Kulling.