Two-time ITU Triathlon World Champion and 2016 Rio Olympic Qualifier Gwen Jorgensen (USA) has unveiled her bespoke Specialized Amira ahead of the Columbia Threadneedle World Triathlon Leeds (11-12 June 2016).
In conjunction with industry leader Specialized and Columbia Threadneedle Investments, the event’s title sponsor in Leeds and a global partner of the ITU World Triathlon Series, Jorgensen’s team has worked for months to ‘create an iconic bike which Jorgensen hopes will captivate fans and ensure a memorable race experience.’
Jorgensen’s custom-painted Specialized Amira, a one-of-a-kind design, will be unveiled and ridden on the city centre course in front of thousands of spectators there to watch the world’s best triathletes in action.
Following the elite women’s race which starts at 13:06 GMT on Sunday 12 June, the bike will be on display in Millennium Square for fans to take photos as the men’s race sweeps through Leeds from 15:45.
“I am very excited to showcase my new custom Amira at the Columbia Threadneedle World Triathlon Leeds,” said Jorgensen. “I loved teaming up with my partners on this project. The bike is absolutely beautiful and I look forward to putting it up for charity auction later this year. Columbia Threadneedle, Specialized, HED and Shimano truly outdid themselves with this one. I cannot wait to see everyone’s reaction to it!”
The bike will feature HED Stinger 3 wheels, SRM cranks and the Shimano Di2 groupset. The Amira has been Jorgensen’s ride of choice since 2012 ‘because of its lightweight carbon frame, tapered head tube and responsive handling’. A release about the new bike noted that, ‘Much like Jorgensen, this frame should be admired yet feared for its excellent performance capabilities.’
Jorgensen added, “Columbia Threadneedle has been a tremendous asset to the World Triathlon Series and the event in Leeds promises to be one of the highlights of the season.”
Jorgensen takes the notion of giving back to her sport very seriously. In 2014 she established the Gwen Jorgensen Scholarship and ‘continues to seek out ways to partner with brands who share her vision’.
Rupert Pybus, Global Head of Marketing at Columbia Threadneedle Investments said “We are delighted that Gwen will be riding this special bike in what we hope will be a very special race for the world’s best triathletes, triathlon fans and the local community. Spectators will be able to see the bike in Millennium Square after the race.”