Human Race, ‘the largest mass participation events company in the UK’, has appointed comms specialist Speed Communications and creative agency Earnie to help drive awareness and participation in the 2017 Cancer Research UK London Winter Run, which takes place on Sunday 5 February 2017.
Following a competitive pitch, which saw Speed Communications and Earnie join forces, the agencies are tasked with growing the 10km run, which last January saw over 15,000 runners hit the closed streets of London. Working collaboratively, Earnie has developed a creative campaign that ‘brings to life the winter theme of the run set against iconic London’, while Speed Communications will deliver a ‘targeted PR and social media influencer campaign to drive sign up to the one-of-a-kind London run’.
Human Race Marketing Director, Dan Lipman said “The Cancer Research UK London Winter Run is a unique event with an incredible personality, and so we took great care to ensure we chose the right partners to activate alongside our marketing team here at Human Race.
“The combined proposal from Speed and Earnie was impressive and ultimately the 360 approach incorporating design and branding alongside the PR activation, made the agencies stand out during the pitch process. Both come with excellent reputations and the early work completed is already showing signs of driving a record year for the event. We look forward to working together to encourage thousands more runners to enter the 2017 event.”
Kate Bosomworth, Managing Director of Speed London said “We are delighted to be working with Human Race and look forward to working in partnership with Earnie on the 2017 Cancer Research UK London Winter Run to help grow what is set to be another fantastic running event.”
The 2016 Cancer Research UK London Winter Run saw over 15,000 runners raising over £600,000 for Cancer Research UK; and the 2017 edition is set to be ‘bigger and better than ever before’. The 10km run will bring back all of the fun with Polar Bear hugs, Penguin high-fives and the Snow Blast-Off, as well as the introduction of new characters and winter themed zones.
All elements of the run are set against the backdrop of iconic London landmarks whilst raising money for Cancer Research UK’s life-saving work.