Tri-California Events, producer of the iconic Wildflower Triathlons, has confirmed that the event (originally scheduled for 5-7 May next year) will now not be taking place in 2017. Successive years of drought have impacted the event, which has also seen a drop in participant numbers. In a statement, Terry Davis, Tri-California CEO, also alluded to a challenging economic climate and an overall drop in participation in the sport of triathlon within the US.
Sadly, Tri-California is not planning on producing any triathlons for the 2017 year, as Wildflower has hitherto been the base of its triathlon business and ‘made producing the other triathlons possible’. This means that the San Francisco Triathlon at Alcatraz, The Triathlon at Pacific Grove and Scott Tinley’s Triathlon will also not take place in 2017…
It is with great sadness I am announcing that due to the four years of drought, the economic climate and the drop in participation in the sport of triathlon, Tri-California Events will not be producing the Wildflower Triathlon for 2017.
Even though we were able to produce quality events in 2015 and 2016 with an alternate swim, run, bike, run course and the weather was good on race weekend, we were not able to attract enough triathletes and families to make the event economically feasible. This also affected the exhibitor, sponsor, and camping revenue. The financial loses are too great for us to do the event without the water levels high enough to have the event all in one location.
In the 34 years that I have been producing the Wildflower Triathlons, I have never experienced anything that compares with the effect of the prolonged drought. There was only one year where we had to move the swim start from the Lynch area to the Harris Creek area, but the rains came in the winter and we were back to a Lynch with a full lake.
All of the other years for Wildflower starting in 1983 with 86 participants to 2007 with 7000 participants were wonderful, exciting years filled with great hope, love and joy shared with the greater triathlon community, families and friends. Being involved with life changing experiences and creating memories for participants, spectators, family members, and industry visionaries has been a blessing that I will always reflect on.
We continue to pray for rain for our great state. When the drought is over and the water levels are normal, we hope to return The Wildflower Triathlon back to the iconic event that it was and is. There is not another event in the world like Wildflower and we need it in our sport.
The same drought conditions have affected Lake Lopez in San Luis Obispo, so we will not be producing the Scott Tinley’s Triathlon in 2017.
At this time, Tri-California is not planning on producing any triathlons for the 2017 year. The Wildflower Triathlon has been the base of our triathlon business and made producing the other triathlons possible. We will wait for the drought to end and then assess the triathlon industry to determine our future plans.
We have downsized our business and staffing, to a core group, augmented by volunteers and family as we were in the early days. We have had the honor of producing events over the years for companies such as Giants Enterprise, Nike, On Board Experiential (OBE), IMG and so many more. We have enjoyed working on The Giant Race SF, Nike Women’s Marathon, Human Race and helping out with celebrations like the World Series parade, Warriors Parade, Superbowl, Bay to Breaker and more. We are excited to see what the coming year brings us, and our athletes that faithfully follow us.
TC Rentals, Tri-California’s event rental and traffic management division, will continue to operate at full capacity in the Greater Bay Area, as it continues to grow.
We want to thank you so much for everyone for supporting Tri-California Events, and we hope that you will continue to do so in the future.
Watch our Facebook, and follow us if you are not already, for updates on events we will producing in 2017 and updates on Wildflower 2018.
Tri-California Events is an event management company that has produced an array of popular triathlon, swimming and running races throughout California including the Wildflower Triathlons, San Francisco Triathlon at Alcatraz, Alcatraz Challenge Aquathlon & Swim, The Triathlon at Pacific Grove, and Scott Tinley’s Triathlon.
In addition, Tri-California has served as the race production company for the former Nike Women’s Half-Marathon and The San Francisco Giant Race. At Tri-California, the company’s goal is to motivate individuals of all ages and fitness levels to lead a healthier lifestyle by ‘exercising with purpose’ and participating in an endurance race.