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Into the fold: new Rudy Project Synform sunglasses

New Rudy Project Synform sunglasses - folded

Rudy Project, the Italian crafter of performance eyewear since 1985, is aiming to take the eyewear industry by storm with its latest sport sunglass design: the Synform. Built upon three years of development with professional athletes and mechanical engineers, the Synform is billed as ‘a one of a kind, completely foldable sport performance sunglass.’

“This is an absolute breakthrough for us and the sports eyewear and design communities,” said Paul Craig, President and Co-founder of Rudy Project North America. “The same technology that Rudy Project users know and love is now featured in one of the most unique sunglass designs on the market.

“The second you have the Synform in your hands, you will immediately feel the meticulous attention to detail and immeasurable hours that our engineers put into this stunning creation. It’s yet another milestone for the Rudy Project engineering team in the world of optics, design and cool factor.”

With an RRP of US$349.99, the Synform features many of Rudy Project’s core technologies, including vented interchangeable lenses, which allows ‘airflow control to reduce thermal shock and eliminate fogging in any light condition.’ Additionally, fully adjustable temple tips and the new Ergonose 8 ensure ‘a customized fit on every face’, while Kynetium Alloy temples and a Grilamid chassis make this sturdy sunglass ultralight.

The Synform is also prescription friendly, allowing a user’s RX script to be digitally surfaced along the backside of the lenses for edge-to-edge coverage. The company adds that ‘best of all the Synform is durable and sturdy, yet boasts a refined elegance.’
New Rudy Project Synform sunglasses
This sport eyewear design comes standard with the ‘unbreakable and photochromic ImpactX-2 lenses’, which are targeted at managing any light condition. Unlike traditional photochromic lenses which can only go from clear to black, Rudy’s proprietary ImpactX-2 technology is offered in 5 photochromic colours, inspired by the legendary first ImpactX generation.

The All-Around lenses (Clear to Black and Clear to Laser Black) are engineered for variable weather and should perform in any terrain and climate condition. The Racing Red series (Clear to Red and Clear to Laser Red) are designed for fast action and maximum stimulating colour contrast. The Laser Brown lenses (Clear to Laser Brown) lower overall optical stress and maximize comfort for all-day activities.

Not only is the Synform ideal for sport and casual wear, but it comes inside a unique and compact thermoformed case. These glasses fit in any pocket, including the back of a cycling jersey, making them ideal on-the-go eyewear. With 33 parts carefully crafted and assembled by hand, the Synform’s ground-breaking design will change the eyewear industry forever.

www.e-rudy.com

 

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