Following the announcement of the pending acquisition of events from Lagardère Sports’ endurance division, IRONMAN has confirmed new leadership roles for the Asia-Pacific region.
David Beeche from Lagardère Sports will join IRONMAN as Managing Director of IRONMAN Oceania (Australia and New Zealand), effective 31 March 2016. Geoff Meyer will continue with IRONMAN as the Managing Director of IRONMAN Asia (excluding China).
“With our business expanding in this area of the world – including the recent addition of multisport endurance events – IRONMAN will continue to grow under David and Geoff’s leadership,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are excited about the future of the brand in Oceania and Asia.”
As Managing Director of IRONMAN Oceania, Beeche will manage and oversee the complete portfolio of events in Australia and New Zealand. This includes IRONMAN races, IRONMAN 70.3 races, multi-sport events, mountain biking events and marathons.
“I am excited and grateful to be given the opportunity to lead the Oceania business through its next growth phase,” said Beeche. “As an IRONMAN athlete I understand the impact our events can have on peoples’ lives – and bringing that together with these iconic marathons and cycling events – gives us a unique and compelling position in the market.”
Geoff Meyer, who has been in a leadership role with IRONMAN since 2012 and involved with the sport of triathlon for more than 12 years, will now be responsible for all of the events and licensees in Asia (except China). Meyer will also focus on growing the event portfolio and leading business development.