Specialist altitude simulator brand Altium i10 has announced its partnership with the iconic IRONMAN UK event, which takes place in Bolton, North West England, on 17 July 2016.
As part of its partnership with the event, Altium i10 will have a stand at the IRONMAN UK expo at the Macron Stadium in Bolton – and members of Team Altium will be on hand to explain the benefits of Altium i10 for long course triathlon racing.
Katie Reid, Manager, Global Partnerships – UK at IRONMAN said, “It’s great to have the guys from Altium i10 at IRONMAN UK this year – explaining the benefits of their new altitude simulator device.
“IRONMAN UK presents a tough, challenging course – and it’s interesting to see how Altium i10 can help athletes boost power on the bike, and then have enough in the tank to beat a personal best.”
IRONMAN UK is the largest and most prestigious long course triathlon in the UK. Around 2,000 athletes face a gruelling bike course in the scenic Lancashire countryside before finishing with a run on the crowd-lined streets of historic Bolton. A crucial qualifier for the IRONMAN World Championships in Kona, Hawai’i, the event attracts leading pros, triathlon stars and celebrities from all around the world.
Alan Montgomery, founder and director at Altium i10 said, “We’re really looking forward to chatting to the athletes at IRONMAN UK and talking through the benefits that our altitude simulator device delivers. We recognise that this face-to-face dialogue with athletes is so important, particularly for a new brand such as ours.
“So, all athletes and visitors to the IRONMAN UK expo should pop by our stand, meet our expert team and fire away with any questions they have!”
Montgomery explained Altium i10’s benefits: “By controlling and reducing the amount of oxygen athletes experience at high altitude, the Altium i10 device triggers the body to improve oxygen efficiency – and, in turn, boosts endurance.
“In other words, it gives a boost to the ‘engine’ of the athlete; and we continue to see more and more individuals beating their best using our device.”
Unlike altitude tents or other simulators that can be priced in the thousands, Altium i10 has an RRP of £499. This includes the device and cartridges for the main 28-day altitude simulation phase. Cartridges typically last two to three sessions and can be bought separately at £10 per unit. A free iPhone app works with the device to analyze and track progress.
Improving oxygen uptake is key to boost cardiovascular fitness. The Altium i10 device measures and reduces the oxygen concentration that the athlete breathes in. Over an initial period of 28 days, with an athlete using the device for one hour a day, every other day, the body adapts to improve oxygen flow to the muscles.
Based in Glasgow and officially launched in September 2015, at the Cycle Show in Birmingham, UK, Altium i10 has been making waves across the endurance sport community in recent months. The Altium i10 is currently being used by keen amateur athletes competing at age-group level, along with elite cyclists, runners and triathletes aiming for the Olympic Games and the pinnacle of their chosen international sport.
Brand ambassadors include: Rio qualifiers Callum & Derek Hawkins (marathon) and Hannah Miley (swimming); elite athletes Matty Hynes (running), Charline Joiner (cycling) & Grant Sheldon (triathlon); and amateur age group triathlon team the Hartree JETS.
Altium i10 is billed as ‘the performance edge you have been searching for’… ‘It offers a way of physically stressing the body to simulate altitude without overloading the body; and it is a convenient and alternative method to deliver the endurance benefits of being at altitude.’