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#KNOWTHERULES: I AM TRUE Day at 2016 IRONMAN World Championship


In conjunction with the 2016 IRONMAN World Championship, IRONMAN continued its ongoing work with athletes and the triathlon community to ‘promote clean sport and the integrity of IRONMAN racing through outreach and anti-doping activities in Kailua-Kona, Hawai`I’.

Tuesday 4 October marked the seventh annual ‘I AM TRUE’ day. IRONMAN adds that its I AM TRUE message has always been about protecting the integrity of racing and ensuring that athletes know and understand their rights and responsibilities. Using the hash tag #KNOWTHERULES, the scope of the initiative has expanded beyond the Anti-Doping Program to include all aspects of fair racing that are part of the IRONMAN Competition Rules, including drafting, personal conduct and mechanical doping.

I AM TRUE Day also celebrates the next generation of I AM TRUE athletes by bringing its message to the IRONKIDS Keiki Dip-n-Dash and Fun Run children’s events. Other outreach activities in Kailua-Kona are focused on education among the more than 2,300 professional and age-group athletes and 30,000 of their supporters at the 2016 IRONMAN World Championship.

The I AM TRUE outreach program is developed in association with the World Anti-Doping Agency (WADA) and a shared belief that ‘every athlete has a right to clean sport’.

The IRONMAN Anti-Doping Program partners with national anti-doping agencies worldwide to ‘execute in and out of competition testing and to coordinate strategic testing plans on professional and age-group athletes throughout the year’. Analysis of samples collected as part of the Athlete Biological Passport (ABP) during race week in Kona will be analyzed using the mobile laboratory services of the WADA Accredited Salt Lake Medicine Research and Technology Laboratory (SMRTL).

IRONMAN adds that this will ensure immediate and independent scientific oversight and qualified evaluation of the IRONMAN Anti-Doping Program’s results, ABP, and strategies.

“The IRONMAN Anti-Doping Program has strategically expanded our testing of professional and age-group athletes, especially among those who qualify for IRONMAN’s world championship events,” said Kate Mittelstadt, Director of the IRONMAN Anti-Doping Program.

“Athlete education and awareness is critical to ensuring that the athletes subject to testing are informed and are using the resources of IRONMAN and other anti-doping organizations. Athletes are responsible for knowing the IRONMAN Competition Rules as well as the Anti-Doping Rules. The consequences are real for those who violate the rules, and ignorance cannot be an excuse.”

As a private corporation conducting triathlon events, IRONMAN adds that it is the first private, non-federation sports company to formally adhere to the World Anti-Doping Code. The IRONMAN Anti-Doping Rules are adopted and implemented in conformance with the responsibilities of IRONMAN under the code, and are in furtherance of IRONMAN’s continuing its efforts to protect and promote clean sport and the integrity of IRONMAN racing.

As part of the www.ironman.com website, IRONMAN has included an Anti-Doping section. Downloads of rules, policies and forms, sanctions, as well as educational resources and links are available to all participants and the public through this site. Anti-Doping is key component of IRONMAN’s IAMTrue outreach initiative focused on ensuring that athletes know and understand their rights and responsibilities and the IRONMAN Competition Rules.




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