With the commitment to high performance in mind, Cycling Canada has announced at the Mattamy National Cycling Center in Milton, Ontario, that it has entered into a multi-year partnership with Lexus Canada. Lexus will be the official automotive partner of Cycling Canada, the National Cycling Team, as well as a number of key cycling events across the country.
Lexus Canada’s support will include vehicles for use by the National Team and Cycling Canada staff at major events, training camps and competitions. The Team will enjoy the comfort and style of Lexus luxury vehicles based at key high performance centres in Victoria (Bear Mountain Resort) and Milton (Mattamy National Cycling Centre), as well as the Cycling Canada national office in Ottawa. A Lexus vehicle will also be Canada’s official team car for National Team road competitions throughout the season.
The multilateral partnership will also present Lexus Canada as the official automotive partner for a number of Canada’s biggest cycling events, including the Canadian Cycling Championships (road and track disciplines) and major Gran Fondo events in Quebec, Alberta and British Columbia. Lexus vehicles will serve as official pace cars and support vehicles at the following events:
- GranFondo Garneau-Quebecor presented by Cascades (14 August 2016)
- RBC GranFondo Banff (20 August 2016)
- RBC GranFondo Whistler (10 September 2016)
The partnership will present Lexus with unique and exclusive customer engagement opportunities at each of these major events.
“Lexus understands that high performance requires dedication and commitment by those who are passionate about excellence,” said Jennifer Barron, Director of Lexus Canada. “It’s why Lexus Canada is excited to be supporting Canada’s National Cycling team and its programs designed for the development of exceptional young athletes.”
“We are thrilled to welcome Lexus to our family of partners,” said Jacques Landry, High Performance Director and Head Coach for Cycling Canada. “With their relentless pursuit of perfection and passion for innovation, design and performance, the alignment with our approach to high performance sport and our pursuit of the Olympic podium could not be stronger.”
Cycling Canada is the governing body for competitive cycling in Canada. Founded in 1882, Cycling Canada aims to create and sustain an effective system that develops talented Canadian cyclists to achieve Olympic, Paralympic, and World Championship medal performances.