Beachbody Performance has announced a nationwide US initiative to help everyday people realize a life-long goal of becoming an IRONMAN. As part of its continuing dedication to promoting healthy lifestyles, and with the cooperation of IRONMAN, Beachbody Performance is inviting people from all walks of life to realize their dreams of competing in an IRONMAN triathlon in North America in 2017.
Beachbody Performance is looking to select one or more individuals to sponsor and help prepare and train for this ‘monumental, life-changing event’. If selected, sponsorship would include entry to an IRONMAN-owned race in North America in 2017. Additionally, Beachbody Performance will provide professional coaching for 10 months as well as a suite of specialized equipment and Beachbody Performance premium sports nutrition supplements throughout the training period.
The scope of the campaign is also being expanded with the generous support of five co-sponsors. Quintana Roo will provide triathlon-specific PRthree racing bikes and ROKA will be providing wetsuits to each participant. Zoot Sports will supply custom race kits and training kits. Rudy Project will donate helmets, while Hoka One One will provide running shoes to each winner.
Santa Monica-based Beachbody, a leading global provider of in-home and gym-based fitness programs and nutrition, created the performance-inspired and endurance-focused Beachbody Performance line, which recently became the Official Sports Nutrition Supplement of the IRONMAN North American series, and in conjunction with IRONMAN is looking to make the race accessible to a wide range of people.
Carola Ross, IRONMAN’s Chief Sales Officer, said, “Beachbody’s campaign for Make Me An IRONMAN is a fantastic one, and really aligns with our belief that Anything is Possible – even the iconic IRONMAN race of 140.6 miles is achievable to a wide range of people, with the right application of dedication and a little bit of help. We’re really looking forward to the results and urge people to apply to realize their IRONMAN dreams.”
Beachbody is looking for inspirational stories from all types of people ‘ranging from couch potato to weekend warriors to veterans or ex-athletes across every imaginable spectra’. The submission process is as follows:
- Go to Beachbody Performance’s Facebook page;
- Click on the Make Me An IRONMAN button to submit an application; and
- Tell the nutrition firm why you want to become an IRONMAN triathlete.
Entrants do not need any prior triathlon or endurance experience. Though, if selected, participants will need to provide a letter to Beachbody from a doctor clearing them for participation in the 140.6-mile race. Beachbody Performance cites the words of IRONMAN founder, John Collins, ”Swim 2.4 miles, bike 112 miles, run 26.2 miles, Brag for the rest of your life.”
Jon Congdon, Beachbody co-founder, President and CMO, said, “IRONMAN presents a global platform for the pursuit of not only fitness, but also life-changing accomplishment. Beachbody, through its fitness and nutrition products, has a long history of helping people reach their goals of transforming their bodies, their fitness levels and ultimately their health.
“That’s why we’ll now further inspire people to reach their potential and find something truly great within themselves, and we’ll actually help them get there.”
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody is the creator of a number of popular fitness and nutrition solutions, including P90X, INSANITY, 21 Day Fix and Shakeology. In May, Beachbody announced its partnership with IRONMAN, signing on Beachbody Performance as the Official Sports Nutrition Supplement of the IRONMAN North American Series.
Beachbody Performance is positioned as performance nutrition for endurance athletes. The company adds that its drinks ‘feature one-of-a-kind, cutting-edge formulas for more energy and endurance, less exercise-induced muscle soreness, and faster recovery times’.