Maxim Sports Nutrition has announced the addition of Paul Thomas as the company’s Vice President of Sales. This latest hire ‘further solidifies Maxim Sports Nutrition’s commitment to the US and to growing brand awareness.’
Thomas brings a unique perspective to Maxim Sport Nutrition, as well as a deep personal passion and dedication to the sporting community. This comes from a long history as a professional athlete, a World Duathlon Champion, professional cyclist, USA National Track champion, and sport nutrition industry expert.
Thomas will support both the sales and marketing strategies to increase brand awareness and to continue the momentum of the company’s rapid growth since Maxim was introduced to the US market early last year. He will be responsible for implementing effective sales strategies in order to build and grow current and potential revenue channels and develop and execute an in-store education strategy, not only for consumers but for sales associates, as well.
With more than 20 years of industry experience in sales, marketing and event management, Paul Thomas will develop plans to help drive the Maxim sports specialty and online business in the United States. Before joining Maxim Sports Nutrition, Thomas held positions at some of the category’s leading brands and at Active.com.
“Joining Maxim Sports Nutrition and finally offering Europe’s leading professional nutrition that has been in the Tour de France and with Olympians for over 25 years is amazing,” said Thomas.
“Having most of the Tour de France peloton using the Maxim products and seeing so many IRONMAN Champions use Maxim just validates what the science has proven.”
“Paul Thomas a former professional athlete, World Duathlon Champion, pro cyclist and USA national track champion, is the perfect choice for supporting rapid growth,” added Maxim Sports Nutrition USA President, Brendan Lundy.
Maxim has been fuelling Olympic Gold Medallists, World Champions, World Record Holders, European Cycling Tour teams and IRONMAN distance athletes for over 25 years. The product includes a proprietary blend of European maltodextrin, positioned as ‘a non-GMO and the cleanest and highest form of sustained energy.’
Maxim Sports Nutrition was founded by the British racing cyclist Steve Jennings. Maxim is owned by the publicly traded Health-Supplement giant Orkla Health (Orkla Group), established in 1654 with 35,000 employees and is one of Norway’s largest companies on the Oslo Stock Exchange.
Maxim Sports Nutrition products are manufactured in Europe under the governance of HACCP certification and are repackaged in the USA in strictly NSF certified facilities (GMP registered and GMP for Sport).