The launch of the Michael Phelps, MP, brand last year has created a new line of premier competitive swim gear and training equipment, which is gathering impressive media reviews from independent testers.
The MP brand is the result of a collaboration between Michael Phelps, the most decorated swimmer of all-time, Bob Bowman, head men’s swimming coach for the 2016 US Olympic team and Arizona State University head coach, and Aqua Sphere, the premier swimming equipment manufacturer for fitness swimming and triathlon.
This February, MP training suits are the latest products to arrive at retail in the UK and internationally, and they are designed to effectively meet the durability demands of competitive swimmers. Made from XLance Eco, a technologically advanced sustainable fabric that is ‘extremely chlorine-proof’, the elasticity in these swimsuits is claimed to remain the same even after 240 hours in the pool.
In addition, the fabric has a long-lasting resistance to sweat and sun cream. Further to technologically-advanced features which competitive swimmers will welcome, Phelps himself enjoys ‘electrifying colours and patterns and he has personally selected the vibrant fabric prints which give the range huge visual appeal.’
Available in women’s one-pieces SRP £34.99 and men’s briefs SRP £29.99, all the designs are named in honour of Phelps’ beloved USA hometown, Baltimore.
With their extensive expertise, Phelps and Bowman had very clear ideas about what should be improved in the world of competitive swim gear. In creating the MP brand, Aqua Sphere relied on them to drive the product development priorities and provide feedback throughout the process in order to convert those ideas into working products.
Phelps will train using the entire line of MP swim gear heading into the 2016 Olympics.
“The 2016 line of MP products builds off of the successful launch of the brand in April 2015,” said a spokesman for Aqua Sphere. “We look forward to the continued introduction of innovative technical swim products to serve competitive swimmers’ needs.”
Since the launch of the MP brand earlier this year, with the XPRESSO competitive swimming suit and MP Focus Swim Snorkel, the brand is now extending its reach into the pool and beyond. In addition to the newly unveiled MP swim training suits, other products also include the MP XCEED goggle and X-O swim cap.